However, in China something of a cultish national obsession with durian has grown in the past few years, particularly around the Musang King variety, grown almost entirely in Malaysia.
However, in China something of a cultish national obsession with durian has grown in the past few years, particularly around the Musang King variety, grown almost entirely in Malaysia.
Aided by his usual cinematographer, Janusz Kaminski, and by the production designer Adam Stockhausen, he turns a vast virtual landscape of battling avatars into a bustling pop-cultural theme park, an interactive museum of late-20th- and early-21st-century entertainment, a maze of niche tastes, cultish preoccupations and blockbuster callbacks.
But the impulse to conflate toothbrush delivery with Nobel Prize-worthy good works is not just a bit cultish, it's currently a wildfire burning through the so-called innovation sector.