"Embedding AI across the UK will create thousands of good quality jobs and drive economic growth," the strategy document insisted.
Wanda, which began life as a real estate investor in the port city of Dalian, makes a point of embedding large, US-style cinemas as well as an anchor chain stores such as Walmart in its property developments across China.
It's putting the strategy into action, embedding it in the fabric of the organisation and making it happen that is hard.