General view of Bird's Nest with Fuwa, mascots of the Beijing Olympic Games, in Beijing, May 24, 2008.
Meet the new Olympic and Paralympic mascots that the Tokyo 2020 organisers hope will whip up enthusiasm for the Games – and drive merchandise sales.
NBA mascots Clutch of the Houston Rockets and Benny the Bull of the Chicago Bulls will make regular appearances at NBA Playzone, which brings fans various basketball-inspired play areas and activities.
Now the company behind Line is gunning for equal success worldwide – recently the Spanish have also fallen in love with Line's impish and much more cynical, adult-oriented mascots.