Sugar was rationed in the US during World War I, but the ice cream industry convinced the government that ice cream was an "essential food".
Paper was one of the few commodities not rationed, and Icelanders could indulge in their love of books (and in giving books as gifts) as they weren't in short supply.
Rationed to a single case each because of extraordinary demand, one grabs the largest box of Merries, the other a box of Goo.
Huge reservoirs are bone dry and water has been rationed in S Paulo, a megacity of 20 million people; in Rio; and in many other places.