赢得有利的注意

Gaining Favorable Attention

需要你付出的人，总是会给你一些回报，你可能不是能满 足客户要求的惟一供应者，你应如何使消费者特别注意你呢? 其中的窍门就在于提供物超所值的服务。

People who need your work have things to offer you.You probably are not the only person capable of providing what they need.What will distinguish you from the crowd? The attention you generate by doing more than you are being paid to do.

有天早晨，史瓦布来到他所经营的一家钢铁工厂，看到有 一位公司的储备速记员也在那里。当史瓦布问他为什么这么 早来公司时，这位储备速记员说他是来看看史瓦布先生是否 有什么急的信件或电报要处理。他比其他员工早到了好几个 小时来上班。

Early one morning Charles Schwab arrived at one of the steel mills he managed.There, in the dawn's faint light, was a clerk from the company's stenography¹ pool.When Schwab wondered what he was doing there were any letters or telegrams Schwab wanted sent right away.It would be hours before the rest of the staff arrived.

史瓦布向这位员工说了声“谢谢”，并告诉他晚一点会需要他的帮忙。当天晚上史瓦布回到办公室时，身边多了一位私入助理，而他就是在早上令史瓦布印象深刻的那位储备速记员。

Schwab thanked the fellow and told him he might need him later that day.And he did.That night,as Schwab headed back to the main office,he tool along his new personal assistant,the fellow who had gotten his attention so early in the morning.

这位年轻人吸引史瓦布的地方，并非他的速记能力，而是 他愿意多付出一点点的进取心。

It wasn't the fact that this young man was an extraordinary stenographer² that got him attention.It was his habit of showing his personal initiative in going the extra mile.