language in advertisement

as everybody can see, advertisement has permeated¹ almost every possible area of the world. besides the beautiful pictures and the famous movie or singing stars in the advertisement, language, by all means, is the most important sign vehicle of the verbal² part of the advertisement. studying the language in advertisement can always reflect how it affects our modern life.

here is a real story that once happened in my math class. mr. yang, our math teacher, wanted to know whether we had understood the main purpose of solving the problem. so he asked us seriously: “our aim is?” in no time, almost everyone replied together: “no decayed³ teeth!” we burst out laughing then because it was well-known that “our aim is no decayed teeth!” was the language in a toothpaste advertisement! it is just a joke, however it proves the language in advertisement really influences our daily life.

obviously, the advertisement aims to attract the customers’ attention and to promote sales. a successful advertisement must be apt⁴ at creating beautiful image by means of creative language expressions. in this case, there’s no doubt that this advertisement for the toothpaste has achieved this aim. and the possibility that we will buy this brand of toothpaste increases as we can easily remember the vivid language in the advertisement while standing⁵ in front of the goods shelves.

generally speaking, based on many novel methods, advertisement language has acquired distinctive⁶ features: conciseness⁷, vividness and uniqueness. it does make our daily life more colorful and interesting. just as another advertisement goes: “the world is a much better place because of you!”

广告语

正像每个人所看到的，广告几乎已经渗透到世界的每一个角落。除了美丽的画面和著名的歌星影星，语言当然是广告在表情达意中有声部分最重要的。研究广告中的语言常常能反映出它在怎样影响着我们的现代生活。

这是一个曾经发生在我们数学课上的真实故事。我们的杨老师想知道我们是否明白了做这道题的主要目的，于是他严肃地问道：“我们的目标是?”话音刚落，几乎所有人齐声答道：“没有蛀牙!”我们爆笑起来，因为大家都知道“我们的目标是——没有蛀牙!”是一个牙膏广告中的广告语!这仅仅是一个玩笑，然而它却证明了广告语的确在影响着我们每天的生活。

很显然，广告的目的在于吸引顾客的注意从而提高销量。一个成功的广告必须更恰当地通过有创意的广告语来构造完美的形象。从这一点上说，上面这则牙膏的广告无疑就达到了这样的目的。当我们站在货架前，购买这个牌子的牙膏的可能性便大大增加，因为我们很容易记起它生动的广告语。

总而言之，运用许多新颖的方法，广告语有了仅属于它的特色：简洁、生动、独特。它确实让我们的生活变得更加多彩有趣，正像另一句广告语所说：“世界因你更精彩!”