Twitter has appointed its first managing director for greater China and pledged to expand its investment in the region, despite being banned in mainland China since 2009.

Twitter任命了首位大中华区董事总经理，并承诺要扩大对该地区的投资——尽管自2009年以来该网站在中国内地一直处于封禁状态。

The move comes as other US social media companies, including Facebook and Google, have also been trying to expand their reach to Chinese advertisers, even while their services remained blocked there.

Twitter推出这一举措之际，包括Facebook和谷歌(Google)在内的美国社交媒体企业也一直试图扩大与中国广告商的业务往来——即使它们的服务在中国内地依然被封禁。

Twitter named Kathy Chen as its new managing director for China, Hong Kong and Taiwan, an area previously¹ run by Twitter’s director of emerging markets.

Twitter任命陈葵(Kathy Chen)为中国内地、香港和台湾地区新任董事总经理。此前，该地区由Twitter的新兴市场主管运营。

Ms Chen was an executive at Microsoft in Beijing, where she oversaw² business development for Microsoft’s cloud computing³ and enterprise services in China.

陈葵曾是微软(Microsoft)驻北京的一名高管。在那里，她负责微软云计算的业务拓展和微软在中国的企业服务。

On Friday morning local time Ms Chen published her very first tweet, thanking chief executive Jack⁴ Dorsey for the opportunity to be at Twitter. “We have many ways to connect China to the world,” she wrote.

当地时间周五早上，陈葵发布了第一条Twitter消息，感谢首席执行官杰克•多尔西(Jack Dorsey)给予她在Twitter的机会。她写道：“我们有许多途径将中国与全球联接起来。”

The appointment comes at a time when Twitter has been struggling to boost user growth and draw advertising⁵ revenues away from more popular platforms like Facebook and Google.

这一任命出炉之际，Twitter一直难以提升用户增长速度，也难以从Facebook及谷歌等人气更高的平台手中抢来广告营收。

The companies share price has fallen to just one-third of its level a year ago, and founder⁶ Jack Dorsey, who became permanent chief executive in October, has so far failed to revive its fortunes. His turnaround plan has included staff layoffs⁷, new products, and business partnerships⁸ such as livestreaming American football games.

该公司股价已跌至只有一年前水平的三分之一。到目前为止，去年10月成为其永久首席执行官的杰克•多尔西也未能令该公司市值恢复。他的扭亏为盈计划包括裁员、推出新产品及加强商业合作——比如直播美国橄榄球比赛。

Last year Twitter reported $2.2bn in revenue, of which one-third came from outside the US. Twitter’s advertising sales within China have been growing fast, albeit⁹ from a low base: the company said the number of Chinese advertisers on the platform had tripled from a year ago.

去年Twitter录得22亿美元营收，其中三分之一来自美国境外。Twitter在中国内地的广告销售增长十分迅速——尽管其基数很低：该公司表示，该平台上中国广告商的数目是一年前的三倍。

Twitter said that it would be focusing on bringing its enterprise offerings, such as advertising and customer service platform, to customers in China.

Twitter表示，该公司会聚焦于将广告、客服平台等面向企业的服务带给中国客户。

“We will look to Kathy’s leadership to help us identify ways in which Twitter’s platform and technology assets can be utilised to create further value for enterprises, creators, influencers, partners and developers in mainland China, Hong Kong and Taiwan,” the company said in a statement.

该公司在一份声明中表示：“我们将寻求依靠陈葵的领导力，帮助我们想办法将Twitter平台和技术资产用于为中国内地、香港和台湾的企业、创造者、意见领袖、合作伙伴及开发人员创造更多价值。”