Google has partnered with a young UK designer to create what they claim to be are the world’s only ‘really blue’ jeans.

谷歌和一位年轻的英国设计师合作，制作出了据称是全世界仅有的“真蓝色”牛仔裤。

The designs are the latest phase of Google’s alliance with the fashion industry (they’ve previously¹ collaborated² with Jeremy Scott and Michael Kors to launch their new Pixel smartphone ‘Really Blue’ edition).

该作品是谷歌和时尚业联手的最新进展，此前谷歌还与杰瑞米?斯科特和迈克高仕品牌合作发布了新款“真蓝版”Pixel智能手机。

The work of Cambridge-born designer Christian³ Cowan - who has designed outfits⁴ for some of the world’s biggest names, including Lady Gaga and Miley Cyrus - the jeans are designed to match the new phone.

出生于剑桥郡的克里斯蒂安?考恩是“真蓝”牛仔裤的设计师，他曾为世界上最大牌的一些名人设计过服装，包括嘎嘎夫人和麦莉?塞勒斯，设计该牛仔裤是为了和新款“真蓝”手机配套。

Fresh from his debut⁵ runway show at New York Fashion Week, the Central St Martins graduate’s brief was to redefine what we think of everyone’s favourite fashion staple⁶.

考恩刚刚参加完伦敦时尚周的T台首秀，这位毕业于中央圣马丁艺术设计学院的设计师想要重新定义我们对这件人见人爱的时尚必备单品的看法。

Alas, Cowan designed the jeans in the bluest blue after scouring⁷ dye houses all over New York City to find an exact match to the phone cover.

在扫荡了纽约所有的染坊之后，考恩终于找到了和手机外壳完全搭配的蓝色染料，并设计出了最蓝的蓝色牛仔裤。

Interestingly they also feature just one pocket instead of the usual five - because we do everything on our phones, says Google.

有趣的是，这款牛仔裤只有一个口袋，而不是普通牛仔裤常有的五个口袋，谷歌表示，这是因为我们什么事情都用手机搞定。

From taking photos, to paying for food and watching TV, smartphones like the Pixel save us the hassle of carrying round a myriad⁸ of gadgets⁹.

从拍照到付款买食物再到看电视，像Pixel这样的智能手机让我们免于携带一堆电子产品的繁琐。

The marketing¹⁰ campaign features the true blue jeans modelled by Toby Huntington-Whiteley – the younger brother of Rosie – and others and are available to buy now.

在宣传推广活动中，穿这条“真蓝”牛仔裤做广告的模特包括罗茜?汉丁顿-惠特莉的弟弟托比，而且该牛仔裤已经上市。