Ivanka Trump¹ has never been more famous.

伊万卡·特朗普已经火的不能再火了。

As the daughter of the President of the United States, she is influential² purely³ because of who she is - The New York Times called Ivanka "the most influential first daughter since Alice Roosevelt Longworth."

仅是美国总统女儿的身份--她就已经相当有影响力了--《纽约时报》称她是自“爱丽丝·罗斯福之后最具影响力的第一女儿”。

Yes, controversy⁴ swirls⁵ around her fashion brand, but her name alone carries power, which is not being lost on businesses around the world.

没错，人们对她的时尚品牌有争议，但是，她的名字本身也代表着权力，这在全球的商业中都是通用的。

In China in particular, there's been a lot of interest in the power of Ivanka, where at least 65 people and companies have submitted applications to use her name as a trademark⁶ for their products, according to the South China Morning Post.

尤其是在中国，人们对伊万卡的权力有着浓厚的兴趣，据《南华早报》报道，至少65家个人和企业递交了申请，希望将“伊万卡”的名字用作其产品的商标。

Ivanka's popularity in China has soared since her visit to the country, and now companies are scrambling⁷ to associate their products with the first daughter.

自从伊万卡·特朗普访问中国之后，她在中国的人气大增。现在，企业都疯抢着要将他们的产品和这位第一女儿扯上关系。

Applications have been submitted for products ranging from weight-loss aids and wallpaper to sanitary⁸ towels and alcohol.

这些申请的产品领域从减肥服务、墙纸到卫生巾、酒类都有。

One Beijing-based weight-loss company even filed 10 different requests to use 'Ivanka' on nutritional⁹ supplements and cosmetics¹⁰, according to the Trademark Office of the State Administration for Industry And Commerce.

根据国家工商行政管理总局商标局信息，在这些申请人中，北京的一家提供减肥服务的公司甚至递交了10份不同申请，范围从化妆品到营养补剂，希望将 “伊万卡”的名字用作其产品的商标。

What's more, a further 40 applications have been made to use the Chinese version of Ivanka's name too.

除了英文名字外，约40家公司申请注册“伊万卡”的中文名。