Microsoft Rewards has launched in the UK, and aims to tempt¹ more people over to Bing.

“微软奖励”计划已经在英国推出，旨在吸引更多人使用必应搜索引擎。

It’s the company’s latest attempt to poach Google’s users, and arguably the most desperate so far.

这是该公司吸引谷歌用户的最新尝试，也可以说是迄今为止最“不顾一切”的举措。

Microsoft will reward you for using the Bing search engine, with points you can exchange for a number of freebies.

使用必应搜索引擎会得到微软的奖励，你可以使用获得的奖励积分兑换一些免费赠品。

You’ll need to be signed into Bing with your Microsoft account, in order to earn points.

你需要用你的微软账户登陆必应，以赚取积分。

Each Bing search will get you three points, but this will be doubled if you’re also using Edge, Microsoft’s answer to Google Chrome.

每次使用必应搜索，你就会得到三分，但是如果你还使用Edge浏览器的话，积分将会翻番，Edge是微软对抗谷歌Chrome的浏览器。

‘Level 1’ users can earn up to 60 points per day, simply by searching for 10 things through Bing.

“一级”用户每天最多可以赚到60分，只需通过必应搜索10次即可。

If you manage to reach 500 points in a month, you’ll become a ‘Level 2’ member, and will be able to earn up to 150 points per day through search.

如果你能在一个月内得到500分，你就会成为“二级”会员，之后通过搜索，你每天可以赚到最多150分。

“The search limit resets² every day, so you can start earning again tomorrow.”

“搜索次数限制每天重置，这样你就可以在第二天重新开始赚取积分。”

You can get your hands on extra points by taking quizzes at Microsoft Rewards, though you’ll have to sign up for an account first.

你可以通过参加“微软奖励”的小测验活动来获得额外的积分，不过你必须先注册一个账户。

You can exchange those points for a selection of prizes, such as an Xbox Live Gold Membership that usually costs ￡9.99 (6,000 points), a one-month Groove³ Music Pass that usually costs ￡8.99 (9,500 points) and a 12-month Groove Music Pass (110,000 points, or 99,900 for Level 2 members).

你可以利用这些积分兑换奖品，比如使用6000积分兑换价值9.99英镑的Xbox Live黄金会员；使用9500积分兑换价值8.99英镑的为期一个月的Groove Music Pass订阅服务；或者使用11万积分兑换为期一年的Groove Music Pass订阅服务（二级用户只需99900积分）。

In 2012, Microsoft launched the ‘Bing It On’ challenge, which displays Bing search results and Google search results side-by-side and invites users to blindly choose which set they prefer.

2012年，微软推出了“必应挑战”活动，将必应搜索结果和谷歌搜索结果并排显示，并邀请用户盲测，选择自己认为最满意的结果。