So there you are, watching your favorite show when a beloved character makes a terrible decision, sending the plot spiraling in the wrong direction.

你正在看自己最喜欢的节目，发现你最爱的角色做出了一个非常糟糕的决定，使剧情偏离了方向。这个时候除了冲着电视屏幕大嚷、发推特表示愤怒或直接关掉电视以外，你还能做什么呢？

What can you do but yell at the screen, fire off an angry tweet, or shut off the TV? If you're a Netflix subscriber¹, you can go back and change their choice.

如果你是奈飞用户，你可以回放改变他们的选择。

The streaming service announced an ambitious experiment in interactive² storytelling today with the children's programs Puss in Book: Trapped in an Epic³ Tale and Buddy⁴ Thunderstruck: The Maybe Pile.

今天流媒体视频播放网站奈飞宣布了一项雄心勃勃的试验，观众可以在奈飞网站上观看《鞋猫剑客：魔法书中逃》和《雷霆卡车巴迪：点子袋》这两个儿童节目的互动剧集。

The shows, which offer thousands of permutations, bring the "choose your own adventure" format⁵ to internet TV and make every one of Netflix's 100 million subscribers the director. (Puss in Book is available today, while Buddy lands on July 14th.)

这两个节目剧情有数千种，把“选择自己的冒险”这一模式引入网络电视中，使奈飞1亿用户都可以成为导演。（《鞋猫剑客：魔法书中逃》今天上线，《雷霆卡车巴迪：点子袋》7月14日上线。）

Books and videogames have done this for years, but achieving good results with video has proved difficult.

互动式说故事手法早在几年前就已经应用在书籍和电子游戏中了，但事实证明应用到电子游戏中并不容易。

Beyond making the technology work, open-ended storytelling doesn't make much sense from a business standpoint if you're a conventional studio or TV network.

对于传统的演播室或电视网络而言，这么做除了能发展这一技术外，从商业的角度开放式的说故事方式并没有太大意义。

“Truthfully, this was not something that could really be implemented⁶ on a broad scale until digital video came along,” says Glenn Hower, a senior digital media analyst⁷ with research firm Parks Associates.

“实际上在数字视频出现之前，我们是无法大范围地实施这一做法的，” 市场调研公司Parks Associates的资深数字媒体分析员格伦•豪尔说。

“Not only does Netflix have this communication capability⁸ being a digitalon-demand service, but it has a huge subscriber base to leverage⁹.”

“奈飞作为一家数字视频点播网站，不仅具备这样的通讯能力，而且还拥有强大的用户基础。”