If you've spent any time hitting up the giant wholesalers or other markets this holiday season, you've probably figured out that you can make a full meal out of the tasty little samples they often dish out. Which seems like a good thing, for you…and for your wallet.

如果你在这个假期花时间去逛大型批发商市场或其他市场，那么你可能已经发现，你能从他们经常出售的美味小样本中吃一顿饱餐。这对你，还有你的钱包来说，似乎是一件好事。

But a new study shows that these tempting¹ little treats really do entice² you to buy what you try…and maybe some other stuff like it.

但是一项新研究表明，这些诱人的小吃真的会诱使你购买你所尝试的...也许还有其他类似的东西。

Researchers tracked the sales in half a dozen stores that provided samples of snacks in four categories: healthy, salty, frozen, or branded by a large coffee-shop chain.

研究人员对六家店铺的销售情况进行了跟踪调查，这些店铺提供了四种零食样品：健康的、咸味的、冷冻额或大型咖啡连锁店的品牌样品。

They found that noshing while shopping convinces consumers to buy the featured product more often than does simply seeing the product displayed at the end of the aisle³.

他们发现，相比起仅仅在通道末端看到产品，在购物时试吃，更有可能说服消费者去购买特色产品。

They also found that repeating the sample offering multiple times translates into sustained interest in the product…and that stores that have a SMALLER assortment⁴ of products for sale benefit more than the warehouse-sized emporia. The finding is served up in the Journal of Retailing⁵.

他们还发现，多次重复提供样品可以转化为对产品持续的兴趣...而且那些有较小产品销售的商店比仓库大的商店更受益。这一研究结果发表在《零售杂志》上。

The researchers also discovered that the effect extends beyond the product itself…such that, for example, nibbling⁶ on one brand of cookies makes you hungry for cookies in general -- including those from competing brands. Which suggests that a rising tide really does lift all boats.

研究人员还发现，这种影响超出了产品本身，例如，吃一个牌子的饼干会让你更渴望饼干，包括来自竞争品牌的饼干。也就是说，所有人都能从中受益。