Dutch fashion and shoe label Explicit1 Wear is hoping to solve one of life’s sticky situations — the annoyance2 of stepping in discarded chewing gum on the pavement — while helping3 to keep Amsterdam’s city streets clean.
踩到吐在人行道上的口香糖是件令人恼火的事情,荷兰时尚鞋履品牌Explicit Wear希望能解决这个棘手问题,同时帮助阿姆斯特丹的城市街道保持清洁。
The brand has partnered with local marketing4 organization Iamsterdam and sustainability firm Gumdrop to create a limited-edition sneaker for adults made from recycled gum that’s literally5 been scraped from the city’s pavements.
Explicit Wear与当地营销机构Iamsterdam和环保公司Gumdrop合作设计了一款限量版的成人运动鞋,其原材料是从阿姆斯特丹的人行道上刮下来的回收口香糖。
The discarded gum is being put to good use to make stylish6 kicks that also raise awareness7 for the anti-littering cause. Priced at around $332, the shoes will debut8 sometime in June.
他们将这些废弃口香糖加以利用,制成时尚运动鞋,此举也是为提高公众禁止乱扔垃圾的意识。口香糖运动鞋将于6月发售,售价约为332美元(约合人民币2100元)。
According to the project, more than 3 million pounds of gum wind up on Amsterdam’s streets and sidewalks each year, costing the city millions of dollars to clean up.
据该项目介绍,每年约有超过1360吨口香糖落在阿姆斯特丹的街道和人行道上,清理这些口香糖需花费数百万美元。
Available for preorder now, the new Gumshoe sneakers — offered in both a bubblegum pink and a black/red colorway — feature durable9 rubber outsoles recyclable compounds (called Gum-Tec) produced by Gumdrop, 20 percent of which are made from gum.
新款口香糖运动鞋现已接受预订,有泡泡堂粉和红配黑两种配色,其耐磨橡胶外底由Gumdrop公司生产的可回收化合物(Gum-Tec)制成,这种化合物20%的成分来自口香糖。
Nearly 2.2 pounds of gum is used in every four pairs of shoes. A map of Amsterdam is molded into the bottom of the soles to subtly remind people of the littering problem. Even better, the sneakers actually smell like bubblegum, too — without the annoying stickiness.
每四双鞋要使用将近1公斤口香糖。鞋底用模具铸造了阿姆斯特丹的地图,以此巧妙提醒人们乱扔垃圾的问题。更妙的是,这款运动鞋闻起来也像泡泡糖一样,却没有讨厌的粘性。
1 explicit [ɪkˈsplɪsɪt] 第7级 | |
adj.详述的,明确的;坦率的;显然的 | |
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2 annoyance [əˈnɔɪəns] 第8级 | |
n.恼怒,生气,烦恼 | |
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3 helping [ˈhelpɪŋ] 第7级 | |
n.食物的一份&adj.帮助人的,辅助的 | |
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4 marketing [ˈmɑ:kɪtɪŋ] 第8级 | |
n.行销,在市场的买卖,买东西 | |
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5 literally [ˈlɪtərəli] 第7级 | |
adv.照字面意义,逐字地;确实 | |
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6 stylish [ˈstaɪlɪʃ] 第9级 | |
adj.流行的,时髦的;漂亮的,气派的 | |
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7 awareness [əˈweənəs] 第8级 | |
n.意识,觉悟,懂事,明智 | |
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