Although his focus was on the Macintosh, 尽管乔布斯关注的重点在麦金塔电脑上，

Jobs wanted to create a consistent design language for all Apple products. 但他还在寻求为所有的苹果产品创造统一的设计风格。

So he set up a contest to choose a world-class designer who would be for Apple what Dieter Rams¹ was for Braun. 于是，乔布斯组织了一次选拔赛，为苹果挑选世界级的设计师，如同博朗公司的迪特尔·拉姆斯一样。

The project was code-named Snow White, 这个计划命名为“白雪公主”，

not because of his preference for the color 起这个名字并不是因为对白色的偏爱，

but because the products to be designed were code-named after the seven dwarfs². 而是因为比赛中需要选手设计的产品是以七个小矮人的名字命名的。

The winner was Hartmut Esslinger, 最终的赢家是德国设计师哈特穆特·艾斯林格

a German designer who was responsible for the look of Sony's Trinitron televisions. 他曾负责设计了索尼特丽珑电视的外观。

Jobs flew to the Black Forest region of Bavaria to meet him 乔布斯飞到巴伐利亚自由州的黑森林地区与他会面，

and was impressed not only with Esslinger's passion 给乔布斯留下深刻印象的不仅是艾斯林格的激情，

but also his spirited way of driving his Mercedes at more than one hundred miles per hour. 还有他开着奔驰以超过100英里的时速狂奔的勇猛精神。

Even though he was German, 艾斯林格虽然是德国人，

Esslinger proposed that there should be a "born-in-America gene for Apple's DNA³" 但他提出“苹果产品的DNA中应该有土生土长的美国基因”

that would produce a "California global" look, 有独特的加利福尼亚风情，

inspired by "Hollywood and music, a bit of rebellion, and natural sex appeal." 就像“好莱坞和音乐一样，有一点叛逆，还有自然散发的性感魅力”。

His guiding principle was "Form follows emotion," 他的指导思想是“形式追随情感”，

a play on the familiar maxim⁴ that form follows function. 这套用了那众人皆知的“形式追随功能”。

He produced forty models of products to demonstrate the concept, 他制作了40个模型来阐述这一概念，

and when Jobs saw them he proclaimed, "Yes, this is it!" 当乔布斯看到这些模型的时候，他宣布：“对，就是这样！”

The Snow White look, which was adopted immediately for the Apple IIc, “白雪公主”的外观立即被运用到了Apple II上：

featured white cases, tight rounded curves, and lines of thin grooves⁵ for both ventilation and decoration. 白色的机箱，紧致的圆润曲线，既能散热又起到装饰作用的细密通风槽。

Jobs offered Esslinger a contract on the condition that he move to California. 乔布斯给艾斯林格提供了一份合同，条件是他必须搬到加州居住。

They shook hands and, in Esslinger's not-so-modest words, 两人握手达成了协议，用艾斯林格不那么谦虚的话说：

"that handshake launched one of the most decisive collaborations in the history of industrial design." “那次握手开启了工业设计史上最为决定性的一次合作。”

Esslinger's firm, frogdesign, 2 opened in Palo Alto in mid-1983 with a $1.2 million annual contract to work for Apple, 艾斯林格的公司--青蛙设计--1983年年中在帕洛奥图成立，并从苹果公司得到了一份每年120万美元的大合同，

and from then on every Apple product has included the proud declaration "Designed in California." 从那时起，所有的苹果产品上都可以见到这句自豪的宣言：加利福尼亚设计。