Burger King trolls McDonald’s with creepy new 'clown free' campaign.

汉堡王推出了令人毛骨悚然的“无小丑”活动，对麦当劳发起正面攻击。

Burger King is here to scare its competition — and maybe its customers.

汉堡王这是为了吓唬它的竞争对手——或许还有它的顾客。

The fast-food chain has revealed a new campaign, which not-so-subtly refers to its main competitor, McDonald’s, with a series of photos showing terrified children sitting on clowns’ laps.

这家快餐连锁公司公布了一项新的宣传活动，其中毫不隐晦地提到了它的主要竞争对手麦当劳，发布的一系列照片上，受惊的孩子们坐在小丑的腿上。

“Birthdays should be happy,” the ad reads, promoting Burger King’s birthday party offerings.

宣传汉堡王的生日派对产品的广告写：“生日应该是快乐的”。

“Ask our manager about booking a clown-free party,” the ad continues.

广告继续写道:“找我们的经理预订一个没有小丑的派对吧。”

LOLA MullenLowe, the Spanish agency behind other Burger King ads targeting McDonald’s, is responsible for the new promotion¹.

西班牙广告代理洛拉?穆伦洛负责了之前那些针对麦当劳的汉堡王广告，此次新促销活动也出自其手。

“Burger King knows that birthdays are a very big deal for kids, and we believe they should be fun and clown-free,” Marcelo Pascoa, Burger King’s head of global marketing², said, AdWeek reported. “We prefer to be on the good side of children’s memories, not the scary ones, like the traumatized kids in these ads.”

据《广告周刊》报道，汉堡王全球营销总监马塞洛·帕斯科亚说：“汉堡王知道孩子们的生日很重要，我们认为他们的生日应该很有趣，不应该有小丑在。”“我们更愿意让孩子们的记忆记住的是美好的一面，而不是像这些广告中那些受到惊吓的孩子那样，留下的都是可怕的记忆。”

The new ad campaign comes on the heels of Burger King’s new Real Meals menu item – which, again, trolls McDonald’s and its famous “Happy Meal.”

汉堡王新推出了“不快乐套餐（Real Meals）”菜单选项，紧随其后推出的这一新的广告活动，“不快乐套餐（Real Meals）”又是一次对麦当劳及其著名的“开心乐园餐（Happy Meal）”的攻击。

The “have it your way” chain launched the new meals – which come in a variety of moods such as Pissed, Blue, Salty, YAAAS and DGAF – as a way to encourage people to “be their way” and “feel their way” amid May’s Mental Health Awareness³ Month.

在今年5月的心理健康宣传月期间，这家号召“随心所欲”的连锁店推出了这款新套餐---以各种各样的情绪命名，例如愤怒餐、悲伤餐、苦涩餐、兴奋餐和无所谓餐，以鼓励人们“做自己”和“随心所欲”。