com spokesperson said: "Our commitment to quality products and service has always been a key differentiator for us in this market and we employ additional resources for major sales to keep that promise even during the busiest periods.
Once Amazon has found its feet in providing a global shipping and freight delivery provision, its key differentiator is the ability to tap into, and apply, its existing automated warehouse, sorting and distribution model.
Tim Ensor, head of connected devices at Cambridge Consultants, said: 'In the increasingly competitive retail sector, technology can be a crucial differentiator.
Its new photos app, for instance, offers free storage for an unlimited number of pictures, echoing the launch of Gmail, the company's free email service, in 2004, although the cost of storage has fallen greatly since then and has become less of a competitive differentiator.
This one may sound obvious but it's a key differentiator between happy and unhappy people.
