The grand old name of Nokia will be dropped from the company's title as soon as the Microsoft takeover is rubber stamped this month, according to a letter sent by the new owners to suppliers.
According to the letter, unearthed1 by Nokiapoweruser, the Nokia Corporation/Nokia Oyj (Ltd) name will be replaced by the new Redmond-owned subsidiary Microsoft Mobile Oy.
The note also attempts to reassure2 suppliers that their existing relationships and terms will remain in tact3 as the new Microsoft era begins.
It reads: "Please note that upon the close of the transaction between Microsoft and Nokia, the name of Nokia Corporation/Nokia Oyj will change to Microsoft Mobile Oy. Microsoft Mobile Oy is the legal entity4 name that should be used for VAT5 IDs and for the issuance of invoices6."
What this means for the future use of the Nokia name in terms of new devices remains7 unclear.
Is this renaming simply for business purposes or is there a wholesale8 rebranding coming which will see the devices released under the Microsoft Mobile moniker?
Last October, then-Nokia CEO Stephen Elop (who is now heading up Microsoft's devices division), hinted the Nokia brand may disappear in the future, along with the Lumia range.
"What we have to decide is what the brand will be," he a said. "Because we have not decided9 what brand will be dominant10 for smartphones, that's work that's still ahead. And of course the way we'll go through that process is to assess with consumers what they respond most positively11 to, what conveys the best message and the best hopes of success."
1 unearthed [ʌn'əθɪd] 第8级 | |
出土的(考古) | |
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2 reassure [ˌri:əˈʃʊə(r)] 第7级 | |
vt.使放心,使消除疑虑 | |
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3 tact [tækt] 第7级 | |
n.机敏,圆滑,得体 | |
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4 entity [ˈentəti] 第7级 | |
n.实体,独立存在体,实际存在物 | |
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5 vat [væt] 第9级 | |
n.(=value added tax)增值税,大桶 | |
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6 invoices ['ɪnvɔɪsɪz] 第9级 | |
发票( invoice的名词复数 ); (发货或服务)费用清单; 清单上货物的装运; 货物的托运 | |
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7 remains [rɪˈmeɪnz] 第7级 | |
n.剩余物,残留物;遗体,遗迹 | |
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8 wholesale [ˈhəʊlseɪl] 第8级 | |
n.批发;adv.以批发方式;vt.批发,成批出售 | |
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9 decided [dɪˈsaɪdɪd] 第7级 | |
adj.决定了的,坚决的;明显的,明确的 | |
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10 dominant [ˈdɒmɪnənt] 第7级 | |
adj.支配的,统治的;占优势的;显性的;n.主因,要素,主要的人(或物);显性基因 | |
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11 positively [ˈpɒzətɪvli] 第7级 | |
adv.明确地,断然,坚决地;实在,确实 | |
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