Hello Kitty gets green light for animated¹ feature film adaptation due out in 2019

Hello Kitty将登大银幕，改编动画电影将于2019年上映

Hello Kitty will appear in an animated feature set for release in 2019, according to an article by Deadline. The white Japanese bobtail cat with a red bow and six symmetrical whiskers will star in the film project with an estimated budget of $160 million to $240 million.

据Deadline报道，凯蒂猫（Hello Kitty）动画电影将于2019年上映。这只头戴红色蝴蝶结、有六根对称胡须的白色日本短尾猫将在电影中亮相，影片预算在1.6亿美元到2.4亿美元之间。

Hello Kitty was created in 1975 by the Sanrio lifestyle company that specializes in the cute sector² of Japanese popular culture. The company's managing director Rehito Hatoyama will oversee³ the Hello Kitty film project. Hello Kitty, according to her official character profile, was born in the suburbs of London and her full name is Kitty White. The character's height has been described as five apples tall and her weight as three apples. Hello Kitty has been portrayed⁴ as a friendly and kind girl and has been well received over the decades.

1975年，专注于萌系日本流行文化的三丽鸥公司创造了凯蒂猫（Hello Kitty）的形象。三丽鸥公司常务鸠山玲人将担任电影监制。根据其官方人物资料，凯蒂猫（Hello Kitty）的出生地是伦敦郊区，她的全名是凯蒂·怀特（Kitty White）。据描述，她的身高相当于5个苹果，体重相当于3个苹果。凯蒂猫（Hello Kitty）被塑造成一个友好善良的女孩形象，几十年来一直很受欢迎。

The character early was marketed to young girls with products ranging from dolls to school supplies to backpacks. Sanrio has since expanded the target market to include teenagers and adults with branded products such as purses, luggage and laptops. The Japanese icon⁵ last year was worth about $7 billion.

早期，凯蒂猫（Hello Kitty）的形象衍生出了一系列产品，包括玩偶、文具、书包，主要面向少女。此后，三丽鸥公司还将市场受众扩大到青少年和成年人，推出了钱包、行李箱、笔记本电脑等品牌产品。作为日本的标志性卡通形象，去年，凯蒂猫（Hello Kitty）的身价在70亿美元左右。