Howard Schultz, chairman and CEO, Starbucks

霍华德舒尔茨，星巴克董事长兼首席执行官

“We want people to join Starbucks who have like-minded values. We need happy people—we’re a people company that serves coffee, not the other way around. If you don’t believe we can do this, or you don’t believe in me, this isn’t going to work—we’re going to have to have a private conversation。”

“我们希望加入星巴克的人都有着相似的价值观。我们需要乐观的员工——我们是一家为顾客提供咖啡服务的公司，主要是员工为顾客提供服务而不是其他方式。如果你不相信我们能为顾客提供良好的服务，或你不信任我，那就行不通——我和员工间得有私人谈话。

Jeff Bezos, founder¹ and CEO, Amazon

杰夫贝索斯，亚马逊的创始人兼首席执行官

"When they wake up and are thinking in the shower in the morning, they're thinking about customers, and thinking about how to invent on behalf of customers, and they find that fun. And if you get here, and you find that you get your motivation from having a more competitive-focused culture, you might find our culture dull. We don't. We find a culture intensely fun。

“我们的员工早晨醒来，边淋浴边思考，他们心系顾客，思考如何为顾客进行发明创造，他们从中找到乐趣。如果你在这里，认为自己会从比这儿更具竞争力的企业文化中得到动力，那么你可能会觉得我们的文化很沉闷，但我们不会。我们觉得我们的文化非常有趣。”

Alan Mullally, president and CEO, Ford²

艾伦穆兰里，福特总裁兼首席执行官

"Your résumé tells a lot about what you’ve done. I would want to know what you’ve enjoyed about what you’ve done, what areas you feel comfortable in making a contribution right away, what areas have you struggled with, what do you really want to do, and, especially, whatare your strengths? And between what you’ve done and the way you communicate, I can just look in your eyes and tell a lot."

“你的简历上写了很多你做过的事情。我想知道你有多喜欢你所做过的事情，你在哪些领域做贡献时会觉得比较舒服， 你在哪些领域遇到过困难，你真正想做什么，尤其是你的优势是什么？通过你所做过的事情和你交流的方式，我看着你就可以知道大量的信息。

Eric Schmidt, executive chairman, Google

埃里克施密特，谷歌的执行董事长

“We spent more time—and pretty ruthlessly—on academic qualifications, intelligence, intellectual creativity, passion and commitment. What bothers me about management books, they all say these things generically³, but nobody does it。”

“我们花了很多时间——相当多的时间——在学历、智力、创造力、激情和承诺上。困扰我的是一些管理方面的书籍，他们都在纸上谈兵地说这些东西，但是没人这么做。”

Richard Branson, founder and chairman, The Virgin⁴ Group

理查德布兰森，维珍集团创始人兼董事长

"The number one thing that matters, especially if you're going to be manager at Virgin, is how good you are with people. If you're good with people and you really, genuinely care about people hen I'm sure we could find a job for you at Virgin. I think that the companies that look after their people are the companies that do really well. I'm sure we'd like a few other attributes, but that would be the most important one."

“最重要的是和别人相处的能力，尤其是当你想在维珍做管理层时。如果你擅长和别人相处，真正地关心他人，你肯定能在维珍找到一份工作。我认为关心员工的公司才是好公司。当然了，我们也关注员工的其他品质，但是这一点却是最重要的。

John Chambers⁵, chairman CEO, Cisco

约翰钱伯斯，思科董事长兼首席执行官

First, all of us have had mistakes and failures. And it’s surprising how many people say, 'Well, I can’t think of one.' That immediately loses credibility. It’s the ability to be very candid⁶ on what mistakes they’ve made, and then the question is, what would you do differently this time?

首先，我们每个人都会犯错、都会失败。令人惊讶的是，很多人都会说，“嗯，我没有。”这么说就会让你立刻失去别人的信任。这实际上是看你是否能够对所犯过的错误坦诚相对。接下来的问题是，如果你再遇到同样的问题你会怎么去做？

Kenneth Chenault, chairman and CEO, American Express

肯尼斯陈纳德，美国运通董事长兼首席执行官

What I look for first, what I try to assess is integrity. For me integrity is the consistency⁷ of words and actions。

我最看重的，我最想要的，是诚实正直。对我来说，诚实正直就是言行合一。Lloyd Blankfein, chairman and CEO, Goldman Sachs

埃德布兰克费恩，高盛董事长兼首席执行官

I look for two things that may sound a bit inconsistent, but they’re reconcilable. I look for people who are willing and able to get very deeply involved in something. And at the same time I like people with broad interests, so that they’re well-rounded and interesting people, and are interested in a lot of different things。

我寻找的两样东西可能听起来有点儿矛盾，但是它们是协调的。我寻找愿意并能够深度参与专注到某件事情中的人。同时我喜欢有着广泛兴趣的人，这样的人是全面发展的、有趣的， 并对很多不同的事情都感兴趣。

Robert Iger, chairman and CEO, The Walt Disney Company

罗伯特伊格尔， 华特迪士尼公司的董事长兼首席执行官

"You’ve got to be an optimist⁸. You can’t be a pessimist⁹. When you come to work, you’ve got to show enthusiasm and spirit. You can’t let people see you brought down by the experience of failure. You don’t have that luxury. I believe in taking big risks creatively. If you fail, don’t do it with mediocrity—do it with something that was truly original,truly a risk。

“一定要乐观。不能做悲观主义者。当你工作时，要显示出热情和活力。你不能让别人看到自己被失败打败，也没必要这样做 。我相信创造性的冒险。如果你可能失败 ，不要平平庸庸地去做——要有独创性，真正地去冒险。

Jeff Weiner, CEO, LinkedIn

杰夫韦纳，邻客音首席执行官

"Today, the question I'm asked most often by students and interns¹⁰ is how best to achieve their career goals. As simple as it sounds, the short version of my response is that you have to know what it is you ultimately want to accomplish (optimizing for both passion and skill, and not one at the exclusion¹¹ of the other). As soon as you do, you'll begin manifesting it in both explicit¹² and implicit¹³ ways."

“今天，学生和实习生问我最多的问题是如何最好地实现他们的职业目标。我的回答听起来很简单，实际上也很易懂，简单点说就是你要知道自己想要完成的最终目标是什么。(充分发挥自己的激情和技能，而不要只考虑其中的一种排斥另一种。)只要你这样做，你就会开始以显性或隐性的方式把它表达出来。”