A coffee shop in East London has provoked outrage¹ after banning Ugg boots and referring to them as slag² wellies.

英国伦敦东区一家咖啡店禁止顾客穿Ugg雪地靴入店，并称其为“渣鞋”，这一举动激起了众怒。

Brick Lane Coffee in Shoreditch, East London, slated³ the popular Australian brand on a chalkboard outside its shop earlier this week, with the message: 'Sorry no Uggs (slag wellies)'.

近日，这家位于新兴文艺区Shoreditch的“砖巷”咖啡店在店门口的黑板上写下了一则关于澳大利亚著名品牌Ugg的提示：“对不起，穿Uggs（渣鞋）者不得入内”。

Passers-by took to Twitter to express their anger and it's not the first time The Goswell Road establishment has caused controversy⁴.

路人们随即开始在推特上表达他们的愤怒，这家位于高斯维尔路上的咖啡店已经不是第一次引起这样的争议了。

Earlier this year it prompted a similar response with a sign saying 'sorry, no poor people' and another that read 'please don't feed the crackies,' referring to drug addicts⁵.

今年早些时候，“砖巷”咖啡店曾推出“对不起，穷人勿进”和“请不要喂那些吸毒者”的标语。

Brick Lane Coffee are known for their provocative⁶ chalk board signs.

“砖巷”咖啡店以其极具挑衅意味的黑板粉笔标语而闻名。

Previous offerings include: 'One coffee a day keeps Ebola away,' and 'No Northerners (you couldn't afford it anyway).'

先前的标语包括：“一天一咖啡，埃博拉远离你”和“北方人不得入内（反正你买不起）”。

The independent retailer⁷ was unapologetic about the latest row.

这家独立经营的咖啡店不愿为其引发争议的新标语道歉。

In a statement, a spokeswoman said:'This criticism is a lot less than the support we get. Our shop is full of happy customers.

在一份声明中，一位女发言人说：“我们得到的支持比批评多多了，我们店里满是快乐的顾客。

'All this kind of faux outrage does is give us further publicity⁸.'

“这样的批评让我们的知名度更高了。”