Smokers¹ in South Korea are protesting against a new government advert² which equates³ buying cigarettes with buying disease, it's reported.

韩国吸烟者抗议政府新发布的禁烟广告。据报道，这份广告将购买香烟等同于购买疾病。

The health ministry⁴'s 44-second video shows people approaching a cigarette kiosk, but instead of requesting a particular brand they ask the assistant to give them a serious health problem, The Korea Times reports. "Give me a lung cancer," one person says, before the shop assistant hands them a pack of cigarettes. The advert has been running since 16 November as part of the "Smoking is a Disease" campaign. But it has riled the country's largest smokers' group, an online community called I Love Smoking, which has previously⁵ challenged government policies in court.

据《韩国时报》报道，在卫生部发布的这份44秒的视频中，人们走到一个香烟亭，没有点某个牌子的香烟，而是要求售货员给他们来一份重大疾病。“给我肺癌，”一个顾客抢在售货员递过来一包香烟前说道。韩国发起了“吸烟有害健康”宣传活动，该广告也是相关举措之一，自11月16日起一直在播放。但它却惹恼了该国最大的吸烟者群体——一个叫“我爱吸烟”的网上社区。该团体此前曾向法院起诉政府相关政策。

"The ministry's video has clearly crossed the line," the group says in a statement, noting that the government earns a huge amount of tax revenue from tobacco products. "If smoking is a disease, drinking is a disease because it causes liver problems and eating fast food is also a disease as it brings about obesity," it says. "It is a jump of logic⁶ and discriminates⁷ against smokers." The group wants the advert to be pulled, and is planning a protest in front of the Ministry of Health. It's also calling on the Korea Communications Standards Commission to intervene.

“卫生部的视频明显太过分了!”该组织在一份声明中说道，并提到韩国政府从烟草产品中获得了巨额税收。“如果吸烟有害健康，那么喝酒也有害健康，因为它会导致肝脏疾病。吃快餐也有害健康，因为会导致肥胖，”该组织称。“这是一种跳跃式逻辑，是对吸烟者的歧视。”该组织要求立即停播该广告，并计划在卫生部门前进行抗议。同时它还呼吁韩国通信标准委员会进行干涉。

The current advert was launched after an earlier spot was deemed "not strong enough", one ministry official told the Korea Herald⁸, adding that the new campaign could prove "painful" for some viewers. It's the latest in a string of measures to try to dissuade⁹ people from lighting¹⁰ up, in a country where about 44% of men are smokers. In January, the price of cigarettes was almost doubled, and a smoking ban was extended to cover all eateries.

一位卫生部官员向《韩国先驱报》透露，由于先前的广告被认为“太过含蓄”，所以才发布了这则广告。他还说，这场新运动可能会让有些观众“感到不快”。在韩国，约44%的男性吸烟。政府采取一系列措施劝阻人们吸烟，该广告只是其中最新措施而已。今年1月份，香烟的价格几乎涨了1倍，禁烟令覆盖到所有小餐馆。