The Forbidden City will cooperate with China's Internet giant Tencent to develop its intellectual property value, according to a report by Caixin.com.

根据财新网近日报道，故宫博物院将和中国互联网巨头腾讯合作，开发其知识产权的价值。

The Forbidden City and Tencent signed a three-year strategic cooperation agreement on the evening of July 6 to carry out a campaign involving social media platforms and entertainment, including virtual and augmented¹ reality, according to the report.

根据该报道，故宫博物院和腾讯于7月6日晚签订了长达三年的战略合作协议，协议内容包括通过社交媒体平台和虚拟现实、增强现实在内的娱乐活动大力开展文化活动。

Pony² Ma, founder³ and CEO of Tencent, said at a press conference that his company hopes to energize⁴ and revitalize traditional culture through new media.

腾讯创始人兼CEO马化腾在记者招待会上表示，腾讯希望通过新媒体鼓励和复兴传统文化。

According to the agreement, Tencent will launch a new version of its most popular video mobile game, with the new version themed around Beijing's Forbidden City. The game, a Chinese hit similar to Candy Crush, will be released later this month, and Tencent said it will also encourage its game developers to brainstorm⁵ ideas for more games based on the same theme.

根据这份协议，腾讯将开发一款以北京故宫为主题的热门手机视频游戏。将于下个月正式发行的这款游戏类似于中国一款火爆游戏--糖果消消乐。腾讯方面表示，他们将鼓励游戏开发人员进行头脑风暴，想出更多该主题的游戏。

As reported previously⁶ by People's Daily Online, tourists can buy tickets to the Forbidden City on Alitrip, a subsidiary of Alibaba. By scanning either the ticket code or their ID cards, they can then go directly into the Palace Museum.

根据《人民日报》此前的报道称，游客现在可在阿里巴巴旗下的阿里旅游上购买故宫门票。通过扫描门票码或身份证，他们就可以直接进入故宫博物院了。

Feng Nai'en, vice⁷ director of the Forbidden City, said that neither Tencent nor the city itself will collect any profits from this campaign. "This is a charitable cooperation," said Feng.

故宫博物院副院长冯乃恩表示，腾讯和故宫都不会在这项活动中获得任何利润。他说：“这只是一次公益合作。”