WhatsApp is changing its privacy policy to allow businesses to message its billion-plus users, opening up a potential revenue stream for the Facebook-owned app.

WhatsApp将要改变其隐私政策，允许企业向其10多亿用户发送消息，为这家Facebook旗下应用开辟一条潜在收入来源。

The policy shake-up — the first since it was acquired by Facebook in early 2014 — will allow companies to send messages that many people now receive by SMS.

这是自WhatsApp自2014年初被Facebook收购以后首次进行的重大政策变动，该决定将允许企业向许多现在通过短信(SMS)接受消息的人发送消息。

WhatsApp plans to test these new services, such as fraud alerts from banks and updates from airlines on delayed flights, in the next few months.

WhatsApp计划在接下来几个月测试这些新服务，比如银行发出的欺诈警报，航空公司更新航班延误。

But the company said it would not put so-called banner adverts¹ in messages.

但该公司表示不会把所谓的横幅广告放在消息里。

It reiterated² that its end-to-end encryption meant it did not have access to the content of messages nor did it regularly store metadata on who contacts whom.

WhatsApp重申，其端到端加密意味着它看不到消息内容，它也不会常态化存储有关谁在跟谁联系的元数据。

“We want to explore ways for you to communicate with businesses that matter to you, while still giving you an experience without third-party banner ads and spam,” it said in a blog post.

WhatsApp在一篇博客中表示：“我们希望探索各种方式，让你同对你重要的企业保持沟通，同时仍然给你一种没有第三方横幅广告或垃圾信息的体验。”

The new privacy policy will allow Facebook’s main app to use the phone number a user provides to WhatsApp to allow marketers to target advertisements.

新的隐私政策将允许Facebook的主要应用使用用户提供给WhatsApp的电话号码，允许营销者投放定向广告。

The number used by WhatsApp will become part of an existing database that can be anonymously³ matched with companies’ own customer lists to create an audience to show a particular marketing⁴ message.

WhatsApp的用户电话号码将成为现有数据库的一部分，该数据库可以与企业自有客户名单进行匿名匹配，从而创造一个受众群体，可向其展示特定营销信息。

Facebook will also be able to use the number to suggest friends to add and to track whether a user has both WhatsApp and the Facebook app on their phone.

Facebook也将可以使用这一号码建议添加朋友，或追踪一位用户是否在手机上同时装有WhatsApp和Facebook应用。

This is the first time that WhatsApp has shared any user data with its parent.

这是WhatsApp首次与母公司共享用户数据。

When Facebook acquired WhatsApp for $22bn, some feared that the social network would change the privacy policy, mine its data or start showing adverts to users in their messaging stream.

当Facebook以220亿美元收购WhatsApp时，就有人担心这家社交网络会改变隐私政策，挖掘其数据，或开始在消息流中向用户显示广告。

“Your encrypted messages stay private and no one else can read them. Not WhatsApp, not Facebook, nor anyone else,” the WhatsApp blog post said.

WhatsApp在博客中表示：“您的信息仍会被加密并保持私密，没有人（包括 WhatsApp、Facebook或其他人）可以读取内容。

“We won’t post or share your WhatsApp number with others, including on Facebook, and we still won’t sell, share, or give your phone number to advertisers.”

我们不会与包括Facebook在内的其他平台共享或发布您的WhatsApp电话号码，我们亦不会将您的电话号码出售、提供给广告商，或与其共享。”