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谷歌的人工智能搞广告
添加时间:2017-05-28 15:37:58 浏览次数: 作者:未知
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  • Google is rolling out new analytics tools for marketers, including attribution modelling and YouTube ‘store visits’.

    谷歌公司正在为营销人员推出新的分析工具,包括归因建模和YouTube‘商店访问量’。

    Google is also launching promoted places and local inventory1 ads for retailers2 to promote special offers and show what’s in stock nearby. YouTube ads will also allow viewers to find a store via “location extensions”.

    谷歌还在为零售商推出推荐的地方和本地库存广告,以推广特价优惠,并展示附近的库存。YouTube广告还可以让观众通过“位置拓展”功能找到商店。

    “We have shown that online advertising3 is driving consumers into stores,” said Jerry Dischler, vice4 president of product management for AdWords, Google.

    谷歌AdWords产品管理副总裁杰瑞·迪什勒表示:“我们已经展示过,线上广告正在推动消费者走进线下商店。

    Store visits measurement will now also be available for YouTube TrueView campaigns. Store visits measurement is currently available in 17 markets: US, Canada, Australia, United Kingdom, Germany, Netherlands, Italy, Brazil, Mexico, Spain, Japan, Sweden, Norway, Denmark, Austria and Switzerland.

    YouTube 的TrueView广告系列现在也提供商店访问量度。目前,全球17个市场已经在使用这一功能,包括:美国、加拿大、澳大利亚、英国、德国、荷兰、意大利、巴西、墨西哥、西班牙、日本、瑞典、挪威、丹麦、奥地利和瑞士。

    “Today Google’s store visits measurement is the largest scale of its kind in the world, this product is powered by machine learning and unique data powered by our Google maps product,” said Dischler.

    迪什勒表示:“谷歌的商店访问量度是目前世界上规模最大的产品,由机器学习和谷歌地图提供的独有数据提供支持。”

    “We are also expanding our local ads formats5 to video, now you can go directly from a true view video ad on YouTube, which will now show directions, store business hours and more. More importantly we’ll have the same store visit technology for the video ads so advertisers can measure all the way from a video view to store visits,” he added.

    “我们也在将本地广告格式扩展到视频,现在您可以直接在YouTube上观看视频广告,广告上直接显示路线、商店营业时间以及更多其他信息。更重要的是,我们将为视频广告提供相同的商店访问技术,因此广告客户可以从视频浏览量到商店访问量全程监控。”他补充道。

    However, should a region or country have users that are more privacy sensitive and choose not to share their Google Maps location data history, the store visit measurement product will be less effective.

    不过,如果某个国家或地区的用户对隐私权较为敏感,并且选择不分享谷歌地图位置资料的历史记录,商店访问量度这一产品的效果就会降低。

     9级    英语科普 
     单词标签: inventory  retailers  advertising  vice  formats 


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    1 inventory [ˈɪnvəntri] 04xx7   第7级
    n.详细目录,存货清单;vt.编制…的目录;开列…的清单;盘存;总结
    参考例句:
    • Some stores inventory their stock once a week. 有些商店每周清点存货一次。
    • We will need to call on our supplier to get more inventory. 我们必须请供应商送来更多存货。
    2 retailers ['ri:teɪləz] 08ff8df43efeef1abfd3410ef6661c95   第7级
    零售商,零售店( retailer的名词复数 )
    参考例句:
    • High street retailers reported a marked increase in sales before Christmas. 商业街的零售商报告说圣诞节前销售量显著提高。
    • Retailers have a statutory duty to provide goods suitable for their purpose. 零售商有为他们提供符合要求的货品的法定义务。
    3 advertising [ˈædvətaɪzɪŋ] 1zjzi3   第7级
    n.广告业;广告活动 adj.广告的;广告业务的
    参考例句:
    • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
    • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
    4 vice [vaɪs] NU0zQ   第7级
    n.坏事;恶习;[pl.]台钳,老虎钳;adj.副的
    参考例句:
    • He guarded himself against vice. 他避免染上坏习惯。
    • They are sunk in the depth of vice. 他们堕入了罪恶的深渊。
    5 formats ['fɔ:mæts] 57e77c4c0b351cea2abb4e8b0042b074   第7级
    n.(出版物的)版式( format的名词复数 );[电视]电视节目的总安排(或计划)
    参考例句:
    • They are producing books in all kinds of different formats. 他们出版各种不同开本的书籍。 来自《简明英汉词典》
    • A true GUI includes standard formats for representing text and graphics. 真正的图形用户界面包括表示文字和图形的标准格式。 来自互联网

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