1. Effective Communication

1. 有效的沟通

Communication is the real work of leadership. It’s a fundamental element of how leaders accomplish their goals each and every day.

沟通是领导之要务，是领导者达成目标之基础。

2. Courage

2. 勇气

People will wait to see if a leader is courageous¹ before they’re willing to follow his or her lead. People need courage in their leaders. They need someone who can make difficult decisions and watch over the good of the group. They need a leader who will stay the course when things get tough.

当人们发现领导者有勇气时，才会愿意服从领导。人们需要有勇气的领导者，需要能果断做出决定、照看全队的领导者，需要能在遇到困难时引领航向的领导者。

3. Adherence² to the Golden Rule +1

3. 坚持“黄金法则+1”原则

The Golden Rule – treat others as you want to be treated – assumes that all people are the same. Great leaders don’t treat people how they themselves want to be treated. Instead, they take the Golden Rule a step further and treat each person as he or she would like to be treated.

“黄金法则”认为人皆相同，主张推己及人。优秀的领导者不会以自己想得到的方式去对待他人，相反，他们会把“黄金法则”更进一步，揣度每人之所想，以他人想要的方式待人。

4. Self-Awareness

4. 自我认知

Self-awareness is the foundation of emotional intelligence, a skill that 90% of top performing leaders possess in abundance.

自我认知是情商的基石，90%的优秀领导者均具备良好的自我认知能力。

5. Passion

5. 热情

Great leaders are passionate³ about what they do, and they strive to share that passion with everyone around them.

优秀的领导者对自己所做的事充满热情，而且会努力把这份热情传递给身边的每一个人。

6. Humility⁴

6. 谦逊

Great leaders are humble⁵. They don’t allow their position of authority to make them feel that they are better than anyone else.

优秀的领导者都懂得谦逊，不会让自己的领导权威让他人感到自己高人一等。

7. Generosity⁶

7. 慷慨

Great leaders are generous. They share credit and offer enthusiastic⁷ praise.

优秀的领导者都十分慷慨。他们分享功劳，从来不吝啬给予下属热情褒奖。

They want to inspire all of their employees to achieve their personal best – not just because it will make the team more successful, but because they care about each person as an individual.

他们想要鼓励所有员工做到最好，这并不仅仅是为了团队更加成功，更是出于他们对团队里每个人的关心。

8. Infectiousness

8. 感染力

Great leaders know that having a clear vision isn’t enough. You have to make that vision come alive so that your followers⁸ can see it just as clearly as you do.

优秀的领导者明白自己拥有清晰的愿景远远不够，你还需要让愿景变得生动，让你的追随者们也能像你一样把它看得清清楚楚、明明白白。

9. Authenticity¹⁰

9. 真实

Authenticity refers to being honest in all things – not just what you say and do, but who you are. Leaders who are authentic⁹ are transparent¹¹ and forthcoming.

真实是指在所有事情中都保持诚实——不仅是你的言行，更是你这个人。

They aren’t perfect, but they earn people’s respect by walking their talk.

真实的领导者透明、坦率，他们不完美，但能够言出必行，赢得人们的尊重。

10. Approachability

10. 平易近人

Great leaders make it clear that they welcome challenges, criticism, and viewpoints other than their own.

优秀的领导者会表明他们接受挑战、欢迎批评以及不同的观点。

11. Accountability

11. 可靠

Great leaders have their followers’ backs. They don’t try to shift blame, and they don’t avoid shame when they fail.

优秀的领导者会一路支持自己的追随者，他们不会将失败归咎于他人，也不会逃避羞愧。

12. A Sense of Purpose

12. 目标意识

Whereas vision is a clear idea of where you’re going, a sense of purpose refers to an understanding of why you’re going there.

愿景能为你指引方向，目标意识则是指对你出于何种原因选择这个方向的理解。

People like to feel like they’re part of something bigger than themselves. Great leaders give people that feeling.

人们通常会感觉自己的作用重大，优秀的领导者会让下属感受到这一点。