For all of his obnoxious¹ behavior, Jobs also had the ability to instill in his team an esprit de corps². 乔布斯虽然有很多让人讨厌的行为，但他也能给自己的队伍注入团队精神。

After tearing people down, he would find ways to lift them up 在把别人贬得一文不值之后，他又能找到办法激励他们，

and make them feel that being part of the Macintosh project was an amazing mission. 让他们觉得成为麦金塔项目的一员是一项美妙的任务。

Every six months he would take most of his team on a two-day retreat at a nearby resort. 每半年，他都会带着团队的大部分人，去附近的一处度假胜地举行为期两天的集思会。

The retreat in September 1982 was at the Pajaro Dunes³ near Monterey. 1982年9月的那次集思会是在蒙特雷附近的帕加罗沙丘进行的。

Fifty or so members of the Mac division sat in the lodge⁴ facing a fireplace. 大约50名Mac团队的成员坐在小屋里，面朝着壁炉。

Jobs sat on top of a table in front of them. 乔布斯坐在他们前面的一张桌子上。

He spoke⁵ quietly for a while, then walked to an easel and began posting his thoughts. 他小声地说了一会儿话，然后走到一个黑板架旁边，开始贴上自己的想法。

The first was "Don't compromise." 第一条是“决不妥协”。

It was an injunction that would, over time, be both helpful and harmful. 这一条在日后的岁月里被证明是一把双刃剑。

Most technology teams made trade-offs. 大多数的科技团队都会妥协。

The Mac, on the other hand, would end up being as "insanely great" as Jobs and his acolytes⁶ could possibly make it 另一方面，Mac最终成为了乔布斯和他的队伍所能做出的最“完美得不可思议”的产品

but it would not ship for another sixteen months, way behind schedule. 但它还需要16个月才能上市，远远晚于计划时间。

After mentioning a scheduled completion date, he told them, "It would be better to miss than to turn out the wrong thing." 在提到一个计划中的完工日期后，他告诉他们：“即便错过上市日期，也不能粗制滥造。”

A different type of project manager, willing to make some trade-offs, might try to lock in dates after which no changes could be made. 换作愿意做出妥协的项目经理的话，也许会敲定一个完工日期，之后不得再作出任何改动。

Not Jobs. He displayed another maxim⁷: "It's not done until it ships." 但乔布斯不是这样的人，他的另一句名言就是：“直到上市，产品才能算是完工。”

Another chart contained a koan-like phrase that he later told me was his favorite maxim: "The journey is the reward." 另一张纸上有一句公案一样的短语，他后来告诉我那是他最爱的一句格言。上面写的是：“过程就是奖励。”

The Mac team, he liked to emphasize, was a special corps with an exalted⁸ mission. 他喜欢强调，Mac团队是一支有着崇高使命的特殊队伍。

Someday they would all look back on their journey together and, 未来的某一天，他们会回顾这段共同度过的时光，

forgetting or laughing off the painful moments, would regard it as a magical high point in their lives. 对于那些痛苦的时刻，只是过眼云烟，或者付之一笑，他们会把这段时光看做人生中奇妙的巅峰时刻。

At the end of the presentation someone asked whether he thought they should do some market research to see what customers wanted. 演讲的最后，有些人问道是否应该做一下市场调查，来看看用户需要什么

"No," he replied, "because customers don't know what they want until we've shown them." “不”，乔布斯回答道。“因为直到我们展示给他们看，他们才知道他们想要什么。”

Then he pulled out a device that was about the size of a desk diary. 然后他拿出了一个日记本大小的装置。

"Do you want to see something neat?" 他问道：“你们想看点儿好东西吗？”

When he flipped⁹ it open, it turned out to be a mock- up of a computer that could fit on your lap, 他把装置翻开之后，大家发现那是一台可以放在膝盖上的电脑，

with a keyboard and screen hinged together like a notebook. 键盘和屏幕接合在一起，就像笔记本一样。

"This is my dream of what we will be making in the mid-to late eighties," he said. 他说：“这是我的梦想，希望我们能在80年代中晚期造出这种电脑。”

They were building a company that would invent the future. 他们正在创建一家开创了未来的公司。