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当前位置:首页 -> 11级英语阅读 - > 优衣库花20亿请了个新代言人
优衣库花20亿请了个新代言人
添加时间:2018-09-29 10:02:51 浏览次数: 作者:未知
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  • $300 Million for an Aging Tennis Star? Roger Federer Is Worth It, Uniqlo Says

    3亿美元请一个要老了的网球明星?但优衣库说罗杰·费德勒值这个价

    Weeks after it signed Roger Federer to a $300 million endorsement1 deal, Uniqlo is explaining why a company not known for sports attire2 is making such a big commitment to a tennis player in the twilight3 of his career.

    在这笔3亿美元的天价代言费签了几周之后,优衣库终于出来解释了:为什么这样一家不以运动装备闻名的公司要花这么大的价钱请一个已经处于职业生涯暮年的网球选手。

    “The collaboration4 is much bigger than sports,” said John Jay, Uniqlo's global creative director. “We develop high-performance clothes for everyone off the court, and we'd like to think the technology is good enough for an athlete.”

    优衣库的全球创意总监 John Jay 说:“这次的合作可远不止是关于运动。我们所做的事情是为赛场外的所有普通人制作高性能的服装,而我们希望让大家知道我们的技术好到能达到运动员的要求。”

    “There's a certain level of being discreet5 and private that we cherish,” he said. “Of course, we're running a business, but we very much respect that part of his life.”

    他说:“这种一定程度的谨慎和私密正是我们珍视的东西。当然,我们是要做生意的,但我们也非常尊重他生活中的那一面。”

    “What really resonated with me when we were speaking to UNIQLO was that they respected me not just as an athlete but also as a person with interests and passions beyond the sport,” Mr. Federer said in an email. “I have to eventually think about life after tennis and Uniqlo was a great match for that.”

    “真正让我产生共鸣的一点是,当我们和优衣库商谈的时候,他们不光尊重作为运动员的那个我,也尊重我在体育之外的爱好与追求。我最终必须得想想在网球生涯之后应该做些什么,而优衣库是个不错的选择。”

     11级    双语 
     单词标签: endorsement  attire  twilight  collaboration  discreet 


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    1 endorsement [ɪnˈdɔ:smənt] ApOxK   第9级
    n.背书;赞成,认可,担保;签(注),批注
    参考例句:
    • We are happy to give the product our full endorsement. 我们很高兴给予该产品完全的认可。
    • His presidential campaign won endorsement from several celebrities. 他参加总统竞选得到一些社会名流的支持。
    2 attire [əˈtaɪə(r)] AN0zA   第10级
    vt.穿衣,装扮[同]array;n.衣着;盛装
    参考例句:
    • He had no intention of changing his mode of attire. 他无意改变着装方式。
    • Her attention was attracted by his peculiar attire. 他那奇特的服装引起了她的注意。
    3 twilight [ˈtwaɪlaɪt] gKizf   第7级
    n.暮光,黄昏;暮年,晚期,衰落时期
    参考例句:
    • Twilight merged into darkness. 夕阳的光辉融于黑暗中。
    • Twilight was sweet with the smell of lilac and freshly turned earth. 薄暮充满紫丁香和新翻耕的泥土的香味。
    4 collaboration [kəˌlæbəˈreɪʃn] bW7yD   第7级
    n.合作,协作;勾结
    参考例句:
    • The two companies are working in close collaboration each other. 这两家公司密切合作。
    • He was shot for collaboration with the enemy. 他因通敌而被枪毙了。
    5 discreet [dɪˈskri:t] xZezn   第8级
    adj.(言行)谨慎的;慎重的;有判断力的
    参考例句:
    • He is very discreet in giving his opinions. 发表意见他十分慎重。
    • It wasn't discreet of you to ring me up at the office. 你打电话到我办公室真是太鲁莽了。

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