Alibaba Group aims to host the largest-ever Nov 11 shopping festival in scale and reach as the event enters into its 10th year.

今年是双十一举办的第十年，阿里巴巴计划举办有史以来规模最大的双十一购物狂欢节。

The goal will be underpinned¹ by the participation² of multiple business entities³ in the Alibaba ecosystem⁴, providing discounts to not just online purchases but a wave of on-demand services like catering⁵, food delivery, beauty and entertainment, the company said last Friday.

该公司上周五称，为实现该目标，阿里巴巴旗下的众多企业将参与其中并提供支持，这些企业不仅提供了线上折扣，还为餐饮、食品配送、美容和娱乐等服务提供折扣。

The festival's growth and its evolution "showcases the development of the Alibaba ecosystem over time, expanding well beyond e-commerce," said Alibaba CEO Daniel Zhang.

阿里巴巴的CEO张勇表示，该节日的发展和演变，“展示了阿里巴巴生态系统随时间的发展，远远超出了电子商务的范围。”

Some 180,000 brands from China and around the world will participate in this year's gala. Alibaba's Tmall platform will offer 500,000 items for pre-order, and customers can access promotional coupons⁶ via Mobile Taobao and Mobile Tmall applications.

约18万家国内外品牌将参与今年的节日活动，阿里巴巴的天猫平台将预购50万件商品，消费者可以通过手机淘宝或手机天猫APP获取促销优惠券。

The event is becoming global, with Tmall Global, the dedicated⁷ cross-border portal, providing 3,700 categories of imported goods from 75 countries and regions on its platform.

这一活动正演变成全球盛事，跨境门户网站天猫全球购在其平台上提供了来自75多个国家和地区的3700多种进口商品。

Meanwhile, Tmall World, AliExpress and Lazada will bring the event to hundreds of millions of overseas users.

与此同时，天猫世界、全球速卖通和Lazada将为数亿海外用户带来此次活动。

Lazada, a Singapore-based e-commerce site it took control of two years ago, will host its first 11.11 Shopping Festival for customers in Singapore, Malaysia, Thailand, Indonesia, the Philippines and Vietnam.

Lazada是两年被阿里巴巴控股的新加坡电子商务网站，将为新加坡、马来西亚、泰国、印度尼西亚、菲律宾和越南的客户举办首届11.11购物节。