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详解詹姆斯所创造的巨大价值
添加时间:2018-12-26 08:30:00 浏览次数: 作者:未知
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  • LeBron James didn't officially become a Los Angeles Laker until July 9, 2018, but his connection with the City of Angels began long before putting his signature on a four-year, $153.3 million contract.

    勒布朗·詹姆斯直到2018年7月9日才正式成为一名洛杉矶湖人。但在签下这份为期四年、价值1.533亿美元的合同之前,他与天使之城就有了千丝万缕的联系。

    Whether it was through his offseason home, pickup1 games or his many off-court ventures, King James has the entertainment capital of the world serve as the capital for his personal global empire.

    无论是休赛期在家中、野球场上、还是场下的各项活动,詹皇都把洛杉矶这座世界娱乐之都视为他个人帝国的首都。

    When LeBron James and his friends and business partners first struck out on their own, forming LRMR in 2006, they wanted to get into the marketing2 business.

    当勒布朗·詹姆斯和他的朋友以及商业伙伴在2006年成立LRMR时,他们想要进入营销行业。

    Their initial venture didn't go well, but it informed subsequent ventures including media platforms SpringHill and Uninterrupted.

    他们的初次创业进展得不好,但这却促使了随后的创业,包括媒体平台SpringHill和Uninterrupted。

    Their attempts to expand James' endorsement3 opportunities also led to lucrative4 nontraditional marketing partnerships5, in which James not only endorsed7 the product but had a stake in the business.

    他们尝试扩大詹姆斯代言机会,这同时也促生了非传统营销伙伴关系,其中詹姆斯不仅代言了产品,而且在企业中拥有股份。

    James' partnership6 investment in Beats by Dre netted him $30 million when the company was bought by Apple, and he gave up his McDonald's endorsement to become the face of Blaze Pizza, a business he has invested in that is now one of the fastest-growing restaurants in America.

    James合伙投资了Dre博士成立的Beats耳机,公司被苹果的收购使詹姆斯净赚了3000万美元,他为了成为Blaze Pizza的代言人而放弃了麦当劳,现在Blaze Pizza是美国发展最快的餐厅之一。

    Having signed a billion-dollar, lifetime deal, LeBron James was going to be a big part of Nike's plans, regardless of where he played.

    勒布朗·詹姆斯签下价值数十亿美元的终身合同,所以无论他为哪支球队效力,他都是耐克远大商业计划的重要组成部分。

    But not long after his signing with the Lakers, Nike quickly put up billboards8 steps away from Staples10 Center — a vertical11 portrait of James in the Lakers' home uniform towered over 30 floors, and an iconic tomahawk dunk image from his 2003 rookie debut12 overtook the entire width of the JW Marriott building.

    但在与湖人签约后不久,耐克就迅速在斯台普斯中心附近竖起了广告牌——一幅30层高,詹姆斯身穿湖人主场制服的竖直肖像,还有一副覆盖了JW Marriott大厦整个宽度的图像——2003年新秀赛季处子秀中标志性的战斧劈扣。

    James' presence already has put A-listers such as Denzel Washington, Will Ferrell, Kate Beckinsale and Jeffrey Katzenberg back into the courtside seats at Staples Center.

    詹姆斯的出现已经让像丹泽尔·华盛顿、威尔·费雷尔、凯特·贝金赛尔和杰弗里·卡岑伯格这样的一线明星回到了斯台普斯中心的观众席。

    What happens if those side conversations with the famous fans during inbounds plays lead to cameo appearances in films?

    试想一下,如果在发球时与著名球迷进行的对话被放在电影中作为客串镜头会是怎样一番景

    Will the hottest ticket in the NBA — costs for Lakers home games are up 20 percent over last season on the resale market, and Lakers road games cost 19 percent more than that of any other NBA team — become even hotter?

    NBA最热的门票(湖人主场比赛的票价比上赛季转售市场上涨了20%,湖人客场比赛的票价比其他NBA球队高出19%)会变得更热吗?

    And what happens if — as James prioritized — he takes the Lakers back to the promised land? Will a championship feel as if it counts for even more?

    如同詹皇述,如果詹姆斯把湖人带回冠军这片乐土,会发生什么呢?这个冠军会不会意味着更多?

    According to SocialBlade.com, James — already the most-followed American athlete on social media — picks up about 20,000 new Instagram followers13 a day.

    根据SocialBlade.com的统计,詹姆斯(已经是社交媒体上粉丝最多的美国运动员)每天会有20000名Instagram的新粉丝。

    It's doubtful he'll suddenly change his approach as new people come on board.

    新关注者大量增加短期内不会改变詹姆斯对待社交媒体的方式。

    A post that could be seen as an #ad — showing off his Nikes or his latest Beats by Dre billboard9.

    一篇推特可以被看作是一个广告—展示他的耐克或者Beats耳机。

    With his various business and media interests in the city, James has made Los Angeles far more than just his basketball home court.

    洛杉矶这座城市的商业多样性和发达的媒体吸引着詹姆斯,所以对他而言,洛杉矶不仅仅是主场那么简单。

    Although he might never be as beloved among Lakers fans as legends like Magic Johnson or Kobe Bryant, he has set himself up for the opportunity to be bigger than them — or any basketball player — on a worldwide scale.

    也许他不会得到像魔术师和科比一样的宠爱,但他已经准备好成为一个世界偶像,比魔术师科比要伟大,或者说比任何篮球运动员都要伟大。

     10级    双语 


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    1 pickup [ˈpɪkʌp] ANkxA   第8级
    n.拾起,获得
    参考例句:
    • I would love to trade this car for a pickup truck. 我愿意用这辆汽车换一辆小型轻便卡车。||The luck guy is a choice pickup for the girls. 那位幸运的男孩是女孩子们想勾搭上的人。
    2 marketing [ˈmɑ:kɪtɪŋ] Boez7e   第8级
    n.行销,在市场的买卖,买东西
    参考例句:
    • They are developing marketing network. 他们正在发展销售网络。
    • He often goes marketing. 他经常去市场做生意。
    3 endorsement [ɪnˈdɔ:smənt] ApOxK   第9级
    n.背书;赞成,认可,担保;签(注),批注
    参考例句:
    • We are happy to give the product our full endorsement. 我们很高兴给予该产品完全的认可。
    • His presidential campaign won endorsement from several celebrities. 他参加总统竞选得到一些社会名流的支持。
    4 lucrative [ˈlu:krətɪv] dADxp   第7级
    adj.赚钱的,可获利的
    参考例句:
    • He decided to turn his hobby into a lucrative sideline. 他决定把自己的爱好变成赚钱的副业。
    • It was not a lucrative profession. 那是一个没有多少油水的职业。
    5 partnerships [ˈpɑ:tnəʃips] ce2e6aff420d72bbf56e8077be344bc9   第8级
    n.伙伴关系( partnership的名词复数 );合伙人身份;合作关系
    参考例句:
    • Partnerships suffer another major disadvantage: decision-making is shared. 合伙企业的另一主要缺点是决定要由大家来作。 来自英汉非文学 - 政府文件
    • It involved selling off limited partnerships. 它涉及到售出有限的合伙权。 来自辞典例句
    6 partnership [ˈpɑ:tnəʃɪp] NmfzPy   第8级
    n.合作关系,伙伴关系
    参考例句:
    • The company has gone into partnership with Swiss Bank Corporation. 这家公司已经和瑞士银行公司建立合作关系。
    • Martin has taken him into general partnership in his company. 马丁已让他成为公司的普通合伙人。
    7 endorsed [enˈdɔ:st] a604e73131bb1a34283a5ebcd349def4   第7级
    vt.& vi.endorse的过去式或过去分词形式v.赞同( endorse的过去式和过去分词 );在(尤指支票的)背面签字;在(文件的)背面写评论;在广告上说本人使用并赞同某产品
    参考例句:
    • The committee endorsed an initiative by the chairman to enter discussion about a possible merger. 委员会通过了主席提出的新方案,开始就可能进行的并购进行讨论。 来自《简明英汉词典》
    • The government has broadly endorsed a research paper proposing new educational targets for 14-year-olds. 政府基本上支持建议对14 岁少年实行新教育目标的研究报告。 来自《简明英汉词典》
    8 billboards [ˈbɪlˌbɔ:dz] 984a8d026956f1fd68b7105fc9074edf   第8级
    n.广告牌( billboard的名词复数 )
    参考例句:
    • Large billboards have disfigured the scenery. 大型告示板已破坏了景色。 来自辞典例句
    • Then, put the logo in magazines and on billboards without telling anyone what it means. 接着我们把这个商标刊在杂志和广告看板上,却不跟任何人透漏它的涵意。 来自常春藤生活英语杂志-2006年4月号
    9 billboard [ˈbɪlbɔ:d] Ttrzj   第8级
    n.布告板,揭示栏,广告牌
    参考例句:
    • He ploughed his energies into his father's billboard business. 他把精力投入到父亲的广告牌业务中。
    • Billboard spreads will be simpler and more eye-catching. 广告牌广告会比较简单且更引人注目。
    10 staples [ˈsteiplz] a4d18fc84a927940d1294e253001ce3d   第7级
    n.(某国的)主要产品( staple的名词复数 );钉书钉;U 形钉;主要部份v.用钉书钉钉住( staple的第三人称单数 )
    参考例句:
    • The anvil onto which the staples are pressed was not assemble correctly. 订书机上的铁砧安装错位。 来自辞典例句
    • I'm trying to make an analysis of the staples of his talk. 我在试行分析他的谈话的要旨。 来自辞典例句
    11 vertical [ˈvɜ:tɪkl] ZiywU   第7级
    adj.垂直的,顶点的,纵向的;n.垂直物,垂直的位置
    参考例句:
    • The northern side of the mountain is almost vertical. 这座山的北坡几乎是垂直的。
    • Vertical air motions are not measured by this system. 垂直气流的运动不用这种系统来测量。
    12 debut ['deɪbju:] IxGxy   第10级
    n.首次演出,初次露面
    参考例句:
    • That same year he made his Broadway debut, playing a suave radio journalist. 在那同一年里,他初次在百老汇登台,扮演一个温文而雅的电台记者。
    • The actress made her debut in the new comedy. 这位演员在那出新喜剧中首次登台演出。
    13 followers ['fɔ:ləʊəz] 5c342ee9ce1bf07932a1f66af2be7652   第7级
    追随者( follower的名词复数 ); 用户; 契据的附面; 从动件
    参考例句:
    • the followers of Mahatma Gandhi 圣雄甘地的拥护者
    • The reformer soon gathered a band of followers round him. 改革者很快就获得一群追随者支持他。

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