Forget what the skinny celebs and the TV adverts1 say - losing weight is hard work. Whether you do it through exercise, diet, or a bit of both, it's extremely challenging to lose those pounds and to then keep them off. Sometimes it can involve changing huge parts of your day-to-day life and it can mean breaking decades-old habits.
别管那些骨瘦如柴的明星、电视广告是怎么说的--减肥真的是件难事。无论你是通过锻炼、节食或两者同时进行,减重并维持这种状态都是极具挑战的事情。有时候,减肥可能会让你改变日常生活的大半部分,或将意味着打破几十年的习惯。
But it turns out there's one little thing you can do which will help you achieve your goal - and it's got nothing to do with food or exercise. The experts at Weight Watchers did research which shows many of their members were more successful when they shared regular updates on their new healthy lifestyle online. They found people who shared a diary of their daily lives with friends and followers2 were spurred on by positive feedback.
但事实证明,只需做这样一件小事你就能实现减肥目标--而且与食物或锻炼无关。慧俪轻体(Weight Watchers)的专家做了一些研究,发现:很多会员每日都会上网更新他们新的健康生活方式,而这些人的减肥效果更为显著。他们发现:每日与朋友、粉丝分享日常生活日记的人都会受到网友积极评论的刺激。
More than 50 per cent of people said the support of a weight loss community was crucial when it came to changing their eating habits and 53 per cent shared photos of their meals on social media. With this knowledge under their belts, Weight Watchers has launched a series of short films which show people recording3 their daily weight loss journey.
超过50%的人表示,在改变饮食习惯方面,减肥群体的支持起到了至关重要的作用;而53%的人则在社交媒体上分享他们的日常餐食。凭借这些了解,慧俪轻体推出了一系列短片。这些短片讲述的都是人们记录日常减肥的历程。
One of the members who shared her journey was Danielle Duggins, and her video shows her enjoying a range of healthy meals (and a few treats), playing with her children walking.
丹妮尔·达金斯就是其中一员,在她拍摄的视频中,她非常享受各种各样的健康餐(以及少数零食),与孩子一起散步。
The company's marketing4 director Claudia Nicholls said: "The support of a community has always proved to be an effective way of forming and sustaining healthy habits, but with the explosion of online communities there has never been an easier or more affordable5 way to tap into the power of the crowd for support and inspiration. Weight Watchers own social community for members, Connect, which sees over 14,000 daily posts in the UK alone, provides our members with instant access to a community of people who are on similar journeys to them."
该公司的营销总监克劳迪·尼科尔斯说道:"来自群体的支持一直被证明是形成和保持健康习惯的有效方式。随着网络群体的人数越来越多,从人群中获得支持和灵感是一种最为容易、实惠的方法。慧俪轻体有自己的会员社交区--Connect--仅英国每天就有超过1.4万个帖子,而我们的会员可即时获取和他们有着共同征程(减肥)的会员的信息。"
1 adverts [ədˈvə:ts] 第10级 | |
advertisements 广告,做广告 | |
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2 followers ['fɔ:ləʊəz] 第7级 | |
追随者( follower的名词复数 ); 用户; 契据的附面; 从动件 | |
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3 recording [rɪˈkɔ:dɪŋ] 第8级 | |
n.录音,记录 | |
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4 marketing [ˈmɑ:kɪtɪŋ] 第8级 | |
n.行销,在市场的买卖,买东西 | |
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5 affordable [ə'fɔ:dəbl] 第8级 | |
adj.支付得起的,不太昂贵的 | |
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