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中国商家推出
添加时间:2020-03-10 10:32:46 浏览次数: 作者:未知
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  • with Chinese consumers hit by quarantine and travel restrictions1 as well as just wary2 about venturing out to the shops due to the coronavirus epidemic3, companies in the world's most populous4 nation are experimenting with new tricks to make sales.

    由于中国消费者受到隔离措施和出行限制的影响,而且由于新冠肺炎疫情,人们对冒险走出家门去购物充满担心,世界第一人口大国中国的企业正在尝试新的销售方法。

    Oil giant Sinopec - keen to get customers back in their cars and help farmers unable to deliver produce due to roadblocks - launched a new scheme last month called "zero-touch" vegetable sales at its 6,000 gas stations in 147 Chinese cities.

    今年2月,中国石油业巨头中石化在全国147座城市的6000个加油站新推出了“无接触”蔬菜销售计划。该公司迫切希望让消费者再度开车出行,并帮助因封路而无法供货的农民。

    Consumers place and pay for orders on the Sinopec mobile app and when they drive up, gas station attendants put the vegetables into their car trunk, eliminating any need for human-to-human contact.

    消费者在中石化的手机应用程序上下单并支付,之后他们开车到加油站,服务员会把蔬菜放进后备箱,避免了人员接触。

    "The coronavirus outbreak has made it difficult for people to shop as before," said Li Hong, vice5 president of Sinopec's convenience store sales division. "Travel demand has been falling, but demand for food is pretty rigid6."

    中石化易捷销售有限公司副总裁李宏说:“新冠肺炎疫情的暴发使人们很难再像之前那样购物了。出行需求一直在下降,但食物需求是刚性的。”

    Mengniu Dairy, China's dairy producer, is racing7 to add more vending8 machines to the 10,000 it currently has, saying the epidemic has driven unexpectedly strong demand for the sales channel.

    中国乳制品生产商蒙牛集团正尽快增加自动售货机,目前该集团拥有1万台自动售货机。该集团表示,这场疫情意外推动了对这一销售渠道的强劲需求。

    Its system allows customers to order products like milk and yoghurt online which can then be picked up from their local vending machine.

    顾客可以在蒙牛集团的系统上在线订购牛奶和酸奶,然后从当地的自动售货机上取货。

    "The virus outbreak has curbed9 consumption for dairy products as people are unwilling10 to go to the supermarket," said Meng Fanjie, head of the company's Communist Party committee.

    蒙牛集团党委书记孟凡杰说:“由于人们不愿去超市,新冠肺炎疫情的暴发抑制了乳制品的消费。”

    The company has also introduced a 'community wholesale11' initiative, making bulk12 deliveries to housing compounds and other communities so that the people living there do not need to venture too far out.

    该集团还推出了一项社区批发计划,向居民区和其他社区批量供应商品,这样人们就不用冒险出门走太远。

    "The new retail13 measures...have helped to bring back some sales and given us bigger market share," he said, adding that sales as of Feb 27 had returned to 80% of levels seen in January.

    孟凡杰说:“新的零售措施使我们的销量有所恢复,增加了我们的市场份额。”他说,截至2月27日,销量已经恢复到1月份80%的水平。

    Luckin Coffee a domestic rival to Starbucks, now also offers deliveries of alcohol-based sterilizers and antibiotic14 hand soap in addition to caffeinated beverages15. It is also stocking its network of vending machines, launched this year, with the sanitizer products.

    星巴克在中国国内的竞争对手瑞幸咖啡现在除了提供含咖啡因的饮料外,还提供含酒精的消毒液和抗菌洗手液。同时,该公司在今年推出的自动售货机中也提供消毒产品。

    Liu Xingliang, an independent retail analyst16, said, however, that he thought Luckin's strategy would have only a modest impact. "At best some users will place an order when they buy coffee but nobody is deliberately17 choosing the Luckin app just to buy sanitizer."

    但独立零售业分析师刘兴亮说,他认为瑞幸的战略不会有太大效果。他说:“最多会有些用户在买咖啡时顺便下单买消毒产品,但没人会特意选择瑞幸的应用程序买消毒液。”

     12级    双语 


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    1 restrictions [rɪˈstrɪkʃənz] 81e12dac658cfd4c590486dd6f7523cf   第8级
    约束( restriction的名词复数 ); 管制; 制约因素; 带限制性的条件(或规则)
    参考例句:
    • I found the restrictions irksome. 我对那些限制感到很烦。
    • a snaggle of restrictions 杂乱无章的种种限制
    2 wary [ˈweəri] JMEzk   第8级
    adj.谨慎的,机警的,小心的
    参考例句:
    • He is wary of telling secrets to others. 他谨防向他人泄露秘密。
    • Paula frowned, suddenly wary. 宝拉皱了皱眉头,突然警惕起来。
    3 epidemic [ˌepɪˈdemɪk] 5iTzz   第7级
    n.流行病;盛行;adj.流行性的,流传极广的
    参考例句:
    • That kind of epidemic disease has long been stamped out. 那种传染病早已绝迹。
    • The authorities tried to localise the epidemic. 当局试图把流行病限制在局部范围。
    4 populous [ˈpɒpjələs] 4ORxV   第9级
    adj.人口稠密的,人口众多的
    参考例句:
    • London is the most populous area of Britain. 伦敦是英国人口最稠密的地区。
    • China is the most populous developing country in the world. 中国是世界上人口最多的发展中国家。
    5 vice [vaɪs] NU0zQ   第7级
    n.坏事;恶习;[pl.]台钳,老虎钳;adj.副的
    参考例句:
    • He guarded himself against vice. 他避免染上坏习惯。
    • They are sunk in the depth of vice. 他们堕入了罪恶的深渊。
    6 rigid [ˈrɪdʒɪd] jDPyf   第7级
    adj.严格的,死板的;刚硬的,僵硬的
    参考例句:
    • She became as rigid as adamant. 她变得如顽石般的固执。
    • The examination was so rigid that nearly all aspirants were ruled out. 考试很严,几乎所有的考生都被淘汰了。
    7 racing [ˈreɪsɪŋ] 1ksz3w   第8级
    n.竞赛,赛马;adj.竞赛用的,赛马用的
    参考例句:
    • I was watching the racing on television last night. 昨晚我在电视上看赛马。
    • The two racing drivers fenced for a chance to gain the lead. 两个赛车手伺机竞相领先。
    8 vending ['vendɪŋ] 9e89cb67a07fe419b19a6bd5ee5210cc   第11级
    v.出售(尤指土地等财产)( vend的现在分词 );(尤指在公共场所)贩卖;发表(意见,言论);声明
    参考例句:
    • Why Are You Banging on the Vending Machine? 你为什么敲打这台自动售货机? 来自朗文快捷英语教程 2
    • Coca-Cola had to adapt almost 300,000 vending machines to accept the new coins. 可口可乐公司必须使将近三十万台自动贩卖机接受新货币。 来自超越目标英语 第5册
    9 curbed [kə:bd] a923d4d9800d8ccbc8b2319f1a1fdc2b   第7级
    v.限制,克制,抑制( curb的过去式和过去分词 )
    参考例句:
    • Advertising aimed at children should be curbed. 针对儿童的广告应受到限制。 来自辞典例句
    • Inflation needs to be curbed in Russia. 俄罗斯需要抑制通货膨胀。 来自辞典例句
    10 unwilling [ʌnˈwɪlɪŋ] CjpwB   第7级
    adj.不情愿的
    参考例句:
    • The natives were unwilling to be bent by colonial power. 土著居民不愿受殖民势力的摆布。
    • His tightfisted employer was unwilling to give him a raise. 他那吝啬的雇主不肯给他加薪。
    11 wholesale [ˈhəʊlseɪl] Ig9wL   第8级
    n.批发;adv.以批发方式;vt.批发,成批出售
    参考例句:
    • The retail dealer buys at wholesale and sells at retail. 零售商批发购进货物,以零售价卖出。
    • Such shoes usually wholesale for much less. 这种鞋批发出售通常要便宜得多。
    12 bulk [bʌlk] 5Scy0   第7级
    n.容积,体积;大块,大批;大部分,大多数;vt. 使扩大,使形成大量;使显得重要
    参考例句:
    • The bulk of the population concentrates in the cities. 大部分人口集中在城市里。
    • Your money could bulk up to a fortune if you save everything you can. 如果你尽可能节约的话,你会积蓄一笔财富。
    13 retail [ˈri:teɪl] VWoxC   第7级
    n.零售;vt.零售;转述;vi.零售;adv.以零售价格
    参考例句:
    • In this shop they retail tobacco and sweets. 这家铺子零售香烟和糖果。
    • These shoes retail at 10 yuan a pair. 这些鞋子零卖10元一双。
    14 antibiotic [ˌæntibaɪˈɒtɪk] KNJzd   第8级
    adj.抗菌的;n.抗生素
    参考例句:
    • The doctor said that I should take some antibiotic. 医生说我应该服些用抗生素。
    • Antibiotic can be used against infection. 抗菌素可以用来防止感染。
    15 beverages [be'vərɪdʒɪz] eb693dc3e09666bb339be2c419d0478e   第7级
    n.饮料( beverage的名词复数 )
    参考例句:
    • laws governing the sale of alcoholic beverages 控制酒类销售的法规
    • regulations governing the sale of alcoholic beverages 含酒精饮料的销售管理条例
    16 analyst [ˈænəlɪst] gw7zn   第9级
    n.分析家,化验员;心理分析学家
    参考例句:
    • What can you contribute to the position of a market analyst? 你有什么技能可有助于市场分析员的职务?
    • The analyst is required to interpolate values between standards. 分析人员需要在这些标准中插入一些值。
    17 deliberately [dɪˈlɪbərətli] Gulzvq   第7级
    adv.审慎地;蓄意地;故意地
    参考例句:
    • The girl gave the show away deliberately. 女孩故意泄露秘密。
    • They deliberately shifted off the argument. 他们故意回避这个论点。

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