It is unlike the eye-popping art gallery Frank Gehry designed for the Louis Vuitton Foundation beside the Bois de Boulogne in Paris, with its billowing glass sails, conjuring up flounces of silk and memories of Bilbao.
For example, one major study, published in the journal Memory & Cognition, found that music had a very powerful effect on the mind to evoke memories, conjuring up old echos of the past at school or university.
When he talked with people he always wore a sweet smile, but he was conjuring up evil ideas in his heart.