It is also rolling out a physical presence via franchisees for electronics stores, of which it aims to have 300 this year; franchised convenience stores stocking JD.
The reaction from some McDonald's franchisees was akin to that of Tom Brady seeing five burly men trying to knock him straight into the side of a mountain.
Easterbrook is meeting this week with McDonald's franchisees and suppliers to present what he has called the "Turnaround Agenda.
