Bill Gates, Microsoft co-founder, used to get irritated that Apple was hipper than his own company but arguing with public opinion got him nowhere.
For this reason, Kos-Read prefers doing web serials which enjoy more free rein and attract a younger, hipper crowd than TV.
5 million new younger, hipper listeners (1998) On friendships outside work On Friday night I'd get home and literally - and I'm not joking - the phone wouldn't ring until Monday morning.
