" "Gucci's markup is 10X.
He picked a retail price that was about three times what it cost to build the boards ,3, and a 33% markup over the $500 wholesale price that Terrell and other stores paid.
price-cost markup is roughly 1,000-to-1!
While the average consumer does not feel the price difference because salt makes up such a small portion of a typical grocery bill, the markup supports a vast and pernicious underground market, the authors wrote.
