The Coca-Cola Company is a soft drinks giant that was established in 1886. Its mission is “to strive to refresh the world, inspire moments of optimism and happiness, create value and make a difference”. It often tops the list of being the world’s most recognizable brand. Its iconic Coca Cola drink, also known as Coke, started life as medicine. Today it is one of the biggest selling products on the planet. The company website says its 3,300+ beverages¹ are sold in over 200 countries. It sells 1.6 billion drinks a day and employs close to 100,000 people. One secret to the company's phenomenal success is what it calls the 'Coca-Cola system' - the more than 300 worldwide bottling partners that work together to distribute its products.Another is its catchy² advertising³ slogans, such as “Coke Is It”. Its biggest rival is Pepsi.

软饮料巨头可口可乐成立于1886年。其目标是“激活世界、塑造乐观、快乐的态度、创造价值、创造不同。”可口可乐经常是全球识别度最高的全球品牌。起初，可口可乐创立之初却是一种药。今天，它成为了全球销售量最多的产品之一。其官网称其产品“3,300+”销往全球200多个国家。每天的销售量是16亿瓶，员工接近10万人。该企业成功的秘诀是他们叫做“可口可乐系统”的事物，在这个系统中，全球有超过300家的瓶装合作伙伴共同销售此产品。另一个秘诀就是其朗朗上口的广告语，例如“我就是可口可乐”。其最大的敌人是百事可乐。