Apple has trimmed the prices of its newest iPhones in a country where their cost is beyond the reach of most consumers, according to a news report.

根据一项最新报告显示，由于印度多数国民的购买力与最新款iPhone的价格相差太远，苹果日前降低了其产品在印度的价格。

The company has lowered prices on its iPhone 6S and iPhone 6S Plus by up to 16 percent in India as demand for the devices fell, the India-based Economic Times reported Monday.

据印度经济时代报道，由于对设备需求的下降，苹果公司在印度将iPhone 6s和iPhone 6s Plus的售价最多削减了16%。

The 16GB iPhone 6S now sells for 52,000 to 55,000 rupees, down from 62,000 rupees two months ago, four large retailers¹ told the Economic Times. The price cuts extend to all models and capacities.

四大零售商告诉经济时代，16GB的iPhone 6S现在售价已经从两个月之前的62000卢比下降到大约在52000到55000卢比。并且降价的幅度已经扩大到所有型号和容量的机器。

Apple apparently² needs to be more price competitive in India, the world's third largest smartphone market behind China and the US. Indian consumers typically gravitate toward phones priced under $300, such as those made by Chinese vendor³ Xiaomi and local brand Micromax. Apple has been grappling with weaker demand for its iPhone 6S lineup in India and just a 2 percent market share as chief rival Samsung leads the field with lower-cost phones manufactured in the country.

苹果公司这一做法很明显是要让iPhone在印度更有竞争力，印度也是除了中国和美国之外的第三大智能手机市场。印度消费者愿意购买的手机通常在300美元以下，比如来自中国的小米手机和印度当地品牌Micromax。目前，苹果在印度的市场份额仅占2%，而其主要对手三星则凭借在当地生产的低价手机成为"行业大哥"。

With a population of more than 1.2 billion people, India is a critical battleground for smartphone makers⁴. It became the world's fastest growing smartphone market last year, research firm IDC said in November 2014. India is expected to surpass the US as the world's second-largest smartphone market behind China in 2017, Strategy Analytics said in July.

拥有超过12亿人口的印度无疑是智能手机厂商极其重要的战场。2014年11月，IDC公司的报告指出，印度在该年已经成为了世界上智能手机数量增加最快的国家。而今年的7月份，Strategy Analytics表示，在2017年，印度将会超越美国，成为紧随中国之后的世界第二大智能手机市场。