What happens when the biggest tech company in the world stops buying your products?

想象一下，当全球最大的科技公司停止购买你的产品时会发生什么呢？

Imagination Technologies is learning that lesson right now -- and it's very painful.

英国芯片设计商Imagination Technologies就正在经历着这样一幕，并且很痛苦。

Apple told the British company it plans to stop licensing¹ the firm's technology in about two years. As soon as the news came out, Imagination shares plunged² by as much as 72%. They've recovered slightly since.

苹果于日前告知这家英国公司，计划在未来两年内停止对该公司技术的使用许可。该消息刚一发出就导致了Imagination公司的股份下跌72%，到目前也只是有轻微的恢复。

Imagination Technologies owns and licenses³ intellectual property that helps power the graphics⁴ on the screens of Apple's iPhones, tablets, iPods, TVs and watches.

Imagination公司拥有可以加强苹果设备屏幕图形处理性能的知识产权，这些设备涵盖了iPhone，iPad，iPods，电视以及手表。

Just over half of the company's annual revenue comes directly from Apple.

该公司有超过一半的年收入直接来自苹果。

In a statement, Imagination said Apple had said it is "working on a separate, independent graphics design in order to control its products."

Imagination公司在一则声明中说道：苹果正在独立研发图形设计以便于做到更好的品控。

But the British tech firm doubts Apple will be able to come up with a standalone solution.

但是这家英国技术公司怀疑苹果并不能独立开发出一个解决方案。

Apple has not presented any evidence to substantiate⁵ its assertion that it will no longer require Imagination's technology, without violating Imagination's patents, intellectual property and confidential⁶ information, the company said.

该公司称，苹果目前尚未提供出在不侵犯知识产权及机密信息的情况下，不再需要Imagination技术的证据。