今秋红唇妆再度流行，一入红唇深似海，口红的学问大着呢。专家指出，口红并非“生而平等”，不同肤色的人应选择不同色调的口红，为了避免各位爱美的姐妹“踩雷”，特送上这份口红终极指南。

Autumn/winter has seen many classic beauty trends come to the fore¹ once again but perhaps the most impactful of them all is the return of the red lip.

今年秋冬季，我们看到了很多经典美妆潮流的复苏，不过，最有影响力的或许要算红唇的回归。

The equivalent to slipping on a LBD, women have long declared a scarlet² pout³ their bold and beautiful go-to, but this year its presence on the catwalk felt more significant than ever.

长久以来，女人一直将鲜红双唇视为大胆而美丽的宣言，地位等同于小黑裙，而今年口红在T台上比以往都显得更重要。

At a time when gender⁴ equality has been at the heart of our discourse⁵, many designers made reference to female empowerment in their collections, while others chose to convey women’s strength with parades of powerful red lips.

在性别平等成为核心话题的今天，许多设计师都会在作品中体现出女权色彩，而其他一些设计师则选择用强有力的红唇来传达女性的力量。

At Brandon Maxwell and No 21, sharply sculpted⁶ cherry-red lips were the look du jour while Rochas and Cushnie Et Ochs stepped over to the dark side with bold, berry hues⁷.

在布兰登·麦克斯威尔和No 21时装秀场上，线条清晰的樱桃红唇是最流行的唇色，而罗莎和奥克斯秀场则更爱大胆的浆果暗红色。

Elsewhere, Alexander McQueen enhanced the dramatic nature of red lipstick⁸ with a satin finish and pared back makeup⁹ but it was Erdem where we saw the most memorable¹⁰ pout.

与此同时，亚历山大·麦昆秀场选择用低调的妆容衬托明媚的雾面红唇，但最让人难忘的唇妆出现在艾尔丹姆秀场上。

Here, inspired by his mother, the designer created a prominent smoky lip that blurred¹¹ at the edges.

受自己母亲的启发，设计师艾尔丹姆打造出一款边缘模糊的烟熏唇妆，十分醒目。

When it comes to wearing red lipstick IRL (In Real Life), it’s important to remember that not all lipsticks¹² are created equal; the shade and formula you choose can make for totally different looks.

如果是在现实生活中画唇妆，有必要牢记，不是所有的口红都是“生而平等”的；你所选择的口红颜色和配方会打造出完全不同的妆容。

So, how do you know which one to pick?

那么，到底该怎么选择口红呢？

If you want a formula that’s going to last all day, your best bet is a matte lipstick. Known for their staying power, matte formulas are more pigmented and impactful but they do require careful application and can be drying.

如果你想要一款效果能持续一整天的口红，最好的选择就是哑光口红。以持久力强著称的哑光口红颜色更浓更有力，但哑光口红需要精心涂抹，而且会发干。

Alternatively, satin formulas are a more user-friendly option. Designed with a natural shine, they apply smoothly¹³ to the lips for a saturated¹⁴ flush of color and err on the more hydrating side when compared to matte lipsticks.

另一方面，丝绒口红则更易涂抹。丝绒口红能让双唇焕发出自然的光彩，带给嘴唇丝滑的触感和饱满的颜色，相比哑光口红也更补水。

For a heavy dose of evening glamour¹⁵, you also have the option of high shine or gloss¹⁶ formulas.

如果想让双唇在夜晚大放异彩，你还可以选择炫彩口红或液体口红。

While picking the right shade of red is down to personal preference much of the time, there are a few pointers you can follow if you’re not sure where to start.

至于如何选择合适的口红颜色，多数时候全看个人喜好，但如果你不确定从哪下手，可以遵循下面几条建议。

Those with fair skin will benefit from blue-based reds with cooler tones which will help complement¹⁷ your complexion¹⁸ without washing it out, while olive skin works best with orange-based reds and punchy wine shades.

皮肤白的人适合用冷色调的蓝底口红，既能和肤色互补又能让你显白，而黄褐色皮肤与橙底红色和浓郁的葡萄酒色的口红最配。

In general, darker complexions¹⁹ can pull off the widest varieties of shades with everything from super-bright orangey-reds to cool blue tones and earthy brown shades ticking all the boxes.

总体来说，深色皮肤的人可以驾驭从亮橘红到冷蓝色调等多种颜色的口红，而大地色系的口红适合所有肤色的人。