轻松背单词新浪微博 轻松背单词腾讯微博
轻松背单词微信服务号
当前位置:首页 -> 11级英语阅读 - > 报告显示 中国千禧一代消费者引领奢侈品市场
报告显示 中国千禧一代消费者引领奢侈品市场
添加时间:2018-10-16 10:37:00 浏览次数: 作者:未知
Tip:点击数字可快速查看单词解释  
  • A report by Boston Consulting Group (BCG) said Chinese millennial1 consumers are now the main spenders in the luxury market, Xinhua reported.

    据新华社报道,波士顿咨询公司的一份报告称,中国千禧一代消费者现在是奢侈品市场的主要消费者。

    The study jointly2 organized by Chinese Internet giant Tencent and BCG showed the compound annual growth rate in the Chinese luxury market will reach 6 percent by 2024 and that Chinese consumers will represent 40 percent of global sales and 75 percent of growth.

    这项由中国互联网巨头腾讯和波士顿咨询公司联合组织的研究显示,到2024年,中国奢侈品市场的复合年增长率将达到6%,中国消费者将占全球销售额的40%和增长的75%。

    It added Chinese millennials stand out for their new consumption habits and choices, such as increasingly diversified3 ways to gather information, shop and make payments.

    该研究还指出,中国千禧一代在新的消费习惯和选择方面表现突出,比如收集信息、购物和付款的方式越来越多样化。

    In addition to physical stores, Chinese consumers enjoy the choices of purchasing from abroad and through online stores as well as WeChat and other social media.

    除了实体店之外,中国消费者还可以通过网上商店以及微信等社交媒体选择从国外购买。

    Tencent said its Big Data platform tracked 1.8 million potential Chinese luxury consumers, of which 2,620 consumers participated the survey.

    腾讯表示,其大数据平台追踪了180万潜在的中国奢侈品消费者,其中2620名消费者参与了调查。

    BCG said companies should focus on building a digital strategy as innovative4 digital tools empower enterprises in marketing5, online and offline conversion6, and user experience.

    波士顿咨询集团表示,企业应专注于构建数字战略,因为创新的数字工具增强了企业在营销、线上和线下转换以及用户体验方面的能力。

     11级    双语 


    点击收听单词发音收听单词发音  

    1 millennial [mɪ'lenɪəl] ef953914f342cb14bd9e488fe460c41e   第9级
    一千年的,千福年的
    参考例句:
    • Both Russia and America looked to the future to fulfill their millennial expectations. 俄国和美国都把实现他们黄金时代的希望寄托于未来。
    • The millennial generation is celebrating the global commons every day, apparently unmindful of Hardin's warning. 千禧一代显然对哈丁的警告不以为然,每天都在颂扬全球“公地”。
    2 jointly ['dʒɔintli] jp9zvS   第7级
    ad.联合地,共同地
    参考例句:
    • Tenants are jointly and severally liable for payment of the rent. 租金由承租人共同且分别承担。
    • She owns the house jointly with her husband. 她和丈夫共同拥有这所房子。
    3 diversified [daɪ'vɜ:sɪfaɪd] eumz2W   第8级
    adj.多样化的,多种经营的v.使多样化,多样化( diversify的过去式和过去分词 );进入新的商业领域
    参考例句:
    • The college biology department has diversified by adding new courses in biotechnology. 该学院生物系通过增加生物技术方面的新课程而变得多样化。 来自《简明英汉词典》
    • Take grain as the key link, develop a diversified economy and ensure an all-round development. 以粮为纲,多种经营,全面发展。 来自《现代汉英综合大词典》
    4 innovative [ˈɪnəveɪtɪv] D6Vxq   第8级
    adj.革新的,新颖的,富有革新精神的
    参考例句:
    • Discover an innovative way of marketing. 发现一个创新的营销方式。
    • He was one of the most creative and innovative engineers of his generation. 他是他那代人当中最富创造性与革新精神的工程师之一。
    5 marketing [ˈmɑ:kɪtɪŋ] Boez7e   第8级
    n.行销,在市场的买卖,买东西
    参考例句:
    • They are developing marketing network. 他们正在发展销售网络。
    • He often goes marketing. 他经常去市场做生意。
    6 conversion [kənˈvɜ:ʃn] UZPyI   第7级
    n.转化,转换,转变
    参考例句:
    • He underwent quite a conversion. 他彻底变了。
    • Waste conversion is a part of the production process. 废物处理是生产过程的一个组成部分。

    文章评论 共有评论 0查看全部

      会员登陆
      热门单词标签
    我的单词印象
    我的理解: