The Thanksgiving Day and Black Friday kickoff of the US holiday shopping season showed the increasing preference for online purchases, as more Americans opted¹ to stay home and use their smartphones, while sales and traffic at brick-and-mortar stores declined.

由感恩节与“黑色星期五”打响的美国假期购物季显示，线上购物愈加受到青睐，因为有更多美国民众选择在家里用智能手机购物，实体店面销售额与客流量则有所减少。

Black Friday pulled in $6.22 billion in online sales, up 23.6% from a year ago and setting a new high, according to Adobe² Analytics, which tracks transactions for 80 of the top 100 internet retailers⁴ in the US.

Adobe Analytics表示，“黑色星期五”线上销售额同比增长23.6%，达62.2亿美元，创下新高。该公司追踪了美国最主要100家互联网零售商中80家的交易数据。

The Friday after Thanksgiving this year also was the first day in history to see more than $2 billion in sales stemming from smartphones, said Adobe Analytics.

Adobe Analytics称，智能手机端日销售额在今年的“黑色星期五”还首次突破了20亿美元。

Meanwhile, shoppers were seen buying more big-ticket items like appliances, furniture and bulkier electronics from their phones Black Friday, with average order values up 8.5% year over year to reach $146, based on Adobe's data.

此外，Adobe Analytics的数据显示，在今年的“黑色星期五”，消费者通过手机购买了更多高价商品，如电器、家具和体积较大的电子产品等，平均订单价值同比增长8.5%，达到146美元。

Preliminary data from analytics firm RetailNext showed net sales at brick-and-mortar stores fell 4-7% during Thanksgiving and Black Friday, while traffic fell 5-9%, continuing the trend of recent years.

分析公司RetailNext的初步数据显示，感恩节与“黑色星期五”期间实体店的净销售额减少4-7%，客流量下降5-9%，延续了近年来的趋势。

Data from retail³ research firm ShopperTrak also showed that visits to stores fell a combined 1% over the two days compared with the same days in 2017.

零售研究公司ShopperTrak的数据也显示，这两日的门店客流量较上年同期共计下降1%。