Basically, it's a way to fundraise money for those facing food insecurity because of the coronavirus pandemic by auctioning off celebrity experiences.
While a new species' naming rights typically go to the researcher who discovered it, conservation non-profit Rainforest Trust is auctioning away naming rights for 12 new species discovered in South America.
China is already doing what countries such as the UK are being forced to consider: it is banning heavily polluting cars from cities by auctioning the right to own vehicle number plates while allowing "new energy vehicles" such as electric cars and plug-in electric hybrids an open road.
