Chinese malls rely heavily on children's play areas, restaurants and even gimmicks such as polar bears to lure shoppers, in a highly competitive sector plagued by massive overbuilding.
In addition to technology wars under the hood, Formula E is deploying audience engagement gimmicks to appeal to a younger, smartphone-addicted audience that is quickly bored by cars driving around in circles.
And surely gimmicks like deficit spending or printing more money can't solve what must be a fundamental problem.
