轻松背单词新浪微博 轻松背单词腾讯微博
轻松背单词微信服务号
当前位置:首页 -> 9级英语阅读 - > 麦当劳成功的秘密何在?
麦当劳成功的秘密何在?
添加时间:2014-06-12 13:35:50 浏览次数: 作者:未知
Tip:点击数字可快速查看单词解释  

  • How McDonald's Hit the Spot

    McDonald's Corp. lately is as hot as French fries straight from the fryer.

    Ever since it adopted a strategy in 2003 that focuses on improving existing restaurants and adding new menu items, the burger giant has been on a tear.

    Even during the latest economic downturn, its growth barely slowed, and in the third quarter, its revenue and profit exceeded analysts1' expectations. McDonald's shares are up more than 63% in the last three years, having closed Monday at $98.48, and many analysts expect its stock to break $100 soon. The company beat the Street again last week, when it posted its 103rd month of positive global same-store sales.

    So what's McDonald's secret sauce? For one thing, the Oak Brook2, Ill.-based chain is leaning heavily on emerging markets such as China for new-restaurant growth. The company last week reported that its Asia/Pacific, Middle East and Africa division posted the strongest same-store sales growth last month of all its business units, with sales up 8.1% from the year before.

    The company cited 'compelling customer conveniences' as one of the growth drivers at work. Delivering food by motorbike is one of those conveniences in countries like China, Egypt and South Korea. Another is adding dessert 'kiosks, ' or windows on the exterior3 of existing restaurants where pedestrians4 can order an ice-cream cone5, bypassing the lunch line inside.

    All over the world, the company is updating its restaurants, modernizing6 the décor and adding such amenities7 as free wi-fi and flat-screen televisions. It has also extended restaurant hours to attract customers who don't dine during the traditional work day, and added double-lane drive-throughs to get more customers through the line more quickly.

    Domestically, McDonald's is taking advantage of Americans' proclivity8 to graze by offering snack items such as chicken wraps and small desserts throughout most of the day. That allows the chain to attract customers during the otherwise slow periods between breakfast, lunch and dinner.

    The company also has added a slew9 of new menu items that are priced relatively10 high, low and in-between to appeal to a broad swath of consumers. That enables the chain to appeal to everyone from the traditional fast-food junkie who loves burgers to salad-chomping moms to the employee on the go who wants to grab a bowl of oatmeal for breakfast. Meanwhile, the high-margin items, such as strawberry lemonade, fruit smoothies, and fancy coffee drinks, have protected profits by offsetting11 cheaper items like $1 hamburgers.

     9级    英语新闻 


    点击收听单词发音收听单词发音  

    1 analysts ['ænəlɪsts] 167ff30c5034ca70abe2d60a6e760448   第9级
    分析家,化验员( analyst的名词复数 )
    参考例句:
    • City analysts forecast huge profits this year. 伦敦金融分析家预测今年的利润非常丰厚。
    • I was impressed by the high calibre of the researchers and analysts. 研究人员和分析人员的高素质给我留下了深刻印象。
    2 brook [brʊk] PSIyg   第7级
    n.小河,溪;vt.忍受,容让
    参考例句:
    • In our room we could hear the murmur of a distant brook. 在我们房间能听到远处小溪汩汩的流水声。
    • The brook trickled through the valley. 小溪涓涓流过峡谷。
    3 exterior [ɪkˈstɪəriə(r)] LlYyr   第7级
    adj.外部的,外在的;表面的
    参考例句:
    • The seed has a hard exterior covering. 这种子外壳很硬。
    • We are painting the exterior wall of the house. 我们正在给房子的外墙涂漆。
    4 pedestrians [pɪ'destrɪəns] c0776045ca3ae35c6910db3f53d111db   第11级
    n.步行者( pedestrian的名词复数 )
    参考例句:
    • Several pedestrians had come to grief on the icy pavement. 几个行人在结冰的人行道上滑倒了。 来自《简明英汉词典》
    • Pedestrians keep to the sidewalk [footpath]! 行人走便道。 来自《现代汉英综合大词典》
    5 cone [kəʊn] lYJyi   第8级
    n.圆锥体,圆锥形东西,球果
    参考例句:
    • Saw-dust piled up in a great cone. 锯屑堆积如山。
    • The police have sectioned off part of the road with traffic cone. 警察用锥形路标把部分路面分隔开来。
    6 modernizing [ˈmɔdəˌnaɪzɪŋ] 44bdb80e6ee4cb51b9829f1073fceee0   第8级
    使现代化,使适应现代需要( modernize的现在分词 ); 现代化,使用现代方法
    参考例句:
    • Modernizing a business to increase its profitability and competitiveness is a complicated affair. 使企业现代化,从而达到增加利润,增强竞争力的目的,是一件复杂的事情。
    • The young engineer had a large share in modernizing the factory. 这位年轻工程师在工厂现代化的过程中尽了很大的“力”。
    7 amenities [əˈmenɪti:z] Bz5zCt   第10级
    n.令人愉快的事物;礼仪;礼节;便利设施;礼仪( amenity的名词复数 );便利设施;(环境等的)舒适;(性情等的)愉快
    参考例句:
    • The campsite is close to all local amenities. 营地紧靠当地所有的便利设施。
    • Parks and a theatre are just some of the town's local amenities. 公园和戏院只是市镇娱乐设施的一部分。 来自《简明英汉词典》
    8 proclivity [prəˈklɪvəti] ztuyn   第11级
    n.倾向,癖性
    参考例句:
    • He has a proclivity toward violence. 他有暴力的倾向。
    • He has a proclivity for exaggeration. 他总爱夸夸其谈。
    9 slew [slu:] 8TMz0   第12级
    n. 回转;沼地;极多 vi. 扭转;侧滑;转向;猛拐 vt. 使扭转;使旋转
    参考例句:
    • He slewed the car against the side of the building. 他的车滑到了大楼的一侧,抵住了。
    • They dealt with a slew of other issues. 他们处理了大量的其他问题。
    10 relatively [ˈrelətɪvli] bkqzS3   第8级
    adv.比较...地,相对地
    参考例句:
    • The rabbit is a relatively recent introduction in Australia. 兔子是相对较新引入澳大利亚的物种。
    • The operation was relatively painless. 手术相对来说不痛。
    11 offsetting ['ɔ:fsetɪŋ] c005dfe34c894146c623d2dd18e54b55   第7级
    n.偏置法v.抵消( offset的现在分词 );补偿;(为了比较的目的而)把…并列(或并置);为(管道等)装支管
    参考例句:
    • Dealers, having concluded a forward contract, should always hedge with an offsetting contract. 外汇经营商在签订了一项远期合同之后总是应进行套头交易签订一项相抵合同。 来自辞典例句
    • Where does Germany think offsetting shifts into greater external deficits might occur? 在德国看来,这么大的外部赤字应该转移到哪里? 来自互联网

    文章评论 共有评论 0查看全部

      会员登陆
      热门单词标签
    我的单词印象
    我的理解: