Steakhouses around the world are well-known for touting¹ their authenticity².But this Russian restaurant went the extra mile to show off their chargrilling process by setting an entire billboard⁵ on fire.

世界各地的牛排餐厅以吆喝牛排的真实性闻名。但这家俄罗斯餐厅付出了更多努力，通过点燃整个广告牌夸耀自己的炮制过程。

Passers-by had spent the previous day, in November, bemused by a large photograph of a raw steak, accompanied by no branding or advertising⁶ information.But one night, a pair of men dressed in chef outfits⁷ and armed with a flamethrower set the billboard alight along eight lines, mimicking⁸ the effects of a flame-grilling.

去年11月时，过路人看到一大张生牛排的照片，没有任何品牌和广告信息，这让他们觉得很困惑。但某天晚上，穿着厨师工作服的两人模仿火焰烧烤的样子，手拿喷火器在广告牌上点了八列火。

(Before: The billboard began its life as an otherwise unmarked photograph of a slab⁹ of beef)

（点燃前：广告牌起先只是一张没有任何标记的牛肉照片）

(Bringing the fire: Two men dressed as chefs used a flamethrower to set the board alight)

（点火：两个厨师模样的人用喷火器点燃广告板）

Though the board was only alight for a matter of seconds before the fire was extinguished, the aftermath left realistic-looking char³ marks along the meat - giving the illusion that it had been grilled¹⁰.

尽管火被扑灭前广告牌只烧了几分钟，却在牛肉上留下了逼真的痕迹——给别人留下它被烤过的错觉。

Although the trails of smoke emanating¹¹ from the billboard soon faded, the 'cooked' piece of meat was visible to pedestrians¹² and drivers the next day.

虽然广告牌上冒的烟很快消退，但第二天行人和司机可以看见这块“熟”肉。

The transformed ad also had the details of the Double Grill⁴ and Bar restaurant revealed so intrigued¹³ viewers could try out the steaks for themselves.

变化后的广告牌透露了烧烤餐馆和酒吧的详细信息，感兴趣的观众可以自己去尝试牛排。

(Extinguisher: After the flames had burned for a short while, the men put out the billboard using fire extinguishers)

（灭火器:在火烧了一会儿后，那两人用灭火器灭了火）

(Well done: After the flames had disappeared, authentic-looking whisps of smoke still drifted from the billboard)

（大功告成：火焰消失后，缕缕黑烟仍从广告牌中逸出）

Taking the credit: After the stunt, a panel was revealed showing the details of the restaurant

（结果：炫目表演后，能看到介绍餐馆细节的广告板）