Apple has approached sports car maker1 McLaren about a possible acquisition as it seeks to join other tech companies in the motor market.
正试图跟随其他科技公司进入汽车市场的苹果(Apple),找到跑车制造商迈凯轮(McLaren),想看看有无可能对其进行收购。
The scene: Frankfurt motor show.
场景:法兰克福车展。
A huge darkened room.
一个光线昏暗的巨大房间内。
At the centre is a sports car festooned with women in black turtleneck sweaters.
房间中央摆着一辆跑车,旁边配有数名身着黑色高领毛衣的女性。
A man in a dark shirt walks on to the stage and begins speaking in a stage whisper.
一位身穿黑衬衣的男子走上舞台,开始发表内心独白。
In the 1980s we changed computing2.
上世纪80年代,我们改变了电脑。
In 2001 we revolutionised music with the iPod and then iTunes.
2001年,我们用iPod和之后的iTunes变革了音乐。
In 2007 we built the iPhone and changed the way we live.
2007年,我们打造了iPhone并改变了人们的生活方式。
In 2015 we made the Watch, which changed time.
2015年,我们创造出改变了时间的Watch。
Now we are taking the next leap.
现在,我们正在迈出跨越性的下一步。
Today I want to show you the future of transport.
今天我想向你们展示交通的未来。
We are calling it … Car.
我们称之为……Car。
That’s right … Car.
没错……Car。
Not Apple car or iCar and not even The Car.
不是苹果汽车、iCar,甚至也不是The Car。
Just Car.
就是Car。
We are not wasting a single letter — there is not one excess consonant3 or vowel4.
我们一个多余的字母都不想浪费——这个词里没有一个多余的辅音或元音。
Because today we are redefining personal transportation5.
因为今天我们将重新定义个人交通。
Car is like nothing you have ever seen before.
Car不同于任何你以往看到过的东西。
Before Car there were only cars.
在Car出现之前,世上只有汽车。
Now there is only Car.
而现在世上只有Car。
We are so excited about this and I want to share some of Car’s amazing new features.
我们对此非常兴奋,我想与各位分享一下Car的部分令人惊叹的新特性。
Let’s start at ground level.
我们从底部开始。
Car has an amazing new chassis6, built entirely7 from a new type of carbon fibre we designed specially8 and which we are calling car-Bonfybre.
Car拥有令人叫绝的新底盘,完全由我们专门设计的被称为car-Bonfybre的新型碳纤维建造。
It is the lightest chassis ever, but I want to show you something even more amazing.
这是史上最轻的底盘,但我想向你们展示些更神奇的东西。
This chassis rests on four beautiful axle-mounted rings, which we call Tyers.
该底盘由4个装在车轴上的漂亮轮胎支撑,我们称之为Tyer。
On each Tyer are dozens of scientifically engineered grooves9, minutely calibrated10 to maximise grip and sensitivity to give you the most controlled, frictionless11 driving experience.
每一个Tyer上都有数十条经过科学设计的凹槽,我们进行了精确的计算,以便使这些凹槽实现最大抓力和灵敏度,给你最可控、最无滞涩感的驾驶体验。
We have … reinvented the wheel.
我们……重新发明了车轮。
For decades people have had to make do with BMWs and Ferraris but now there is Car.
数十年来,人们凑合开着宝马(BMW)和法拉利(Ferraris),但是现在有了Car。
With Car we have taken the best of everything on the market and literally12 renamed it.
凭借Car,我们击败了市场上所有汽车中最好的那些,并且真正地重新命名了它。
The next thing I want to show you is the engine.
下一个我想向你们展示的部分是发动机。
I want to but I can’t because the engine is locked inside and you are not allowed to touch it.
我确实想让你们亲眼看看,但是我做不到,因为发动机是固定在内部的,你不能碰它。
In fact, you are not allowed to look at it.
事实上,你都不能看它。
But, if you were, you would see it was amazing.
但是,如果你能看,你就会知道,它棒极了。
Some have noticed there is no electrical charger socket13 and that we’ve also removed the petrol cap.
有人发现,Car没有充电接口,而且我们还去掉了油箱盖。
You’ve asked ‘how do I refill it?’.
你会问我怎么补充动力啊?。
The answer is that you don’t.
答案是你不用补充。
Car refills itself.
Car会自己补充动力。
But if for any reason you do find yourself out of power with only a traditional gas station in sight, you can refuel through the exhaust pipe with a new fuel converter dongle that we are selling for just $1,999.
但是如果出于无论什么原因,你发现自己没有动力了,目光所及范围内只有一座传统的加油站,你可以用新的燃料转换器通过排气管加油,该转换器仅售1999美元。
But the most exciting thing is in the software.
但是最令人兴奋的地方是软件。
Car is the most sophisticated driving machine ever created.
Car是有史以来最先进的驾驶器。
Car is self-driving.
Car是自动驾驶的。
Not only will it take you wherever you want to go but where you should want to go.
它不仅能带你去任何你想去的地方,还可以带你去你应该会想去的地方。
And our new Car Genius will find the route with the best views.
我们的全新Car Genius将找到能欣赏到最美景色的路线。
Car is also the most tax-efficient vehicle ever built.
Car还是史上最省税的汽车。
Because it is self-driving there is a question over whose control the car is under.
因为它是自动驾驶的,这其中存在关于谁控制汽车的问题。
This dual14 status means that neither of you is definitively15 liable for road tax.
这种双重状态意味着,你和你的Car都不是必须要承担公路税。
But even if you were to choose to pay, Car is eligible16 for the lowest vehicle tax anywhere in spite of the 500 horsepower V8 engine.
但是即使你选择交税,Car在任何地区都能享受最低的汽车税——尽管它拥有500马力的8缸发动机。
This is because of our unique, beautiful corporate17 structure, which has located the intellectual copyright for Car at our European automotive HQ on the island of Sark.
这是因为我们独特、完美的公司架构——我们将Car的知识产权放在了我们位于萨克岛(Sark)的欧洲汽车总部。
Car has also been programmed to minimise your exposure to congestion18 charging, toll19 roads and parking fines because although it has a physical presence on the roads it is officially registered to a small island in the Caribbean that has given it diplomatic immunity20.
Car的设计能够最大程度地减少你可能面临的交通拥堵费、过路费和停车罚款,这是因为,尽管它实实在在地存在于道路上,但它的官方注册地是一个加勒比海小岛,这使得Car拥有外交豁免权。
Now look at the inside.
现在来看看内部的情况。
We have ripped up the traditional car seats and come up with a completely new sedentary experience.
我们抛弃了传统的汽车座椅,设计出了全新的乘坐体验。
It is the most comfortable, immersive and luxurious21 way to travel.
它是最舒适、包裹感最强、最奢侈的出行方式。
We call it Seet.
我们称之为Seet。
All Cars come with Seet but or our top-of-the-range model Seet is made with the finest Patagonian beechwood.
Car全系车辆都配有Seet,不过顶配版Car上的Seet是由最好的巴塔哥尼亚山毛榉材制成。
Car has two price points.
Car有两种建议零售价。
The main model retails22 at just $150,000.
基础款仅售15万美元。
We also have a luxury gold version, with Seet, and without Apple Music, for just $550,000.
我们还有一款豪华金色版,配有Seet但没有Apple Music,仅售55万美元。
Car is the future of motoring.
Car是汽车的未来。
Once you have Car you will never buy anything else. Until Car 2 or Car 2S, which will redefine the redefined experience and should be available in seven to nine months.
一旦你拥有了Car,你永远不会再买其他汽车——直到我们推出Car 2或Car 2S,它们将重新定义目前已经被重新定义过的体验,应该会在7至9个月后面世。
1 maker [ˈmeɪkə(r)] 第8级 | |
n.制造者,制造商 | |
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2 computing [kəm'pju:tiŋ] 第7级 | |
n.计算 | |
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3 consonant [ˈkɒnsənənt] 第9级 | |
n.辅音;adj.[音]符合的 | |
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4 vowel [ˈvaʊəl] 第7级 | |
n.元音;元音字母 | |
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5 transportation [ˌtrænspɔ:ˈteɪʃn] 第8级 | |
n.运输,运输系统,运输工具 | |
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6 chassis [ˈʃæsi] 第12级 | |
n.汽车等之底盘;(飞机的)起落架;炮底架 | |
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7 entirely [ɪnˈtaɪəli] 第9级 | |
ad.全部地,完整地;完全地,彻底地 | |
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8 specially [ˈspeʃəli] 第7级 | |
adv.特定地;特殊地;明确地 | |
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9 grooves [ɡru:vz] 第8级 | |
n.沟( groove的名词复数 );槽;老一套;(某种)音乐节奏v.沟( groove的第三人称单数 );槽;老一套;(某种)音乐节奏 | |
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10 calibrated ['kælɪbreɪtɪd] 第10级 | |
v.校准( calibrate的过去式和过去分词 );使标准化;使合标准;测量(枪的)口径 | |
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11 frictionless [f'rɪkʃnles] 第7级 | |
adj.没有摩擦力的 | |
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12 literally [ˈlɪtərəli] 第7级 | |
adv.照字面意义,逐字地;确实 | |
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13 socket [ˈsɒkɪt] 第8级 | |
n.窝,穴,孔,插座,插口 | |
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14 dual [ˈdju:əl] 第7级 | |
adj.双的;二重的,二元的 | |
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15 definitively [dɪ'fɪnətɪvlɪ] 第7级 | |
adv.决定性地,最后地 | |
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16 eligible [ˈelɪdʒəbl] 第7级 | |
adj.有条件被选中的;(尤指婚姻等)合适(意)的 | |
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17 corporate [ˈkɔ:pərət] 第7级 | |
adj.共同的,全体的;公司的,企业的 | |
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18 congestion [kənˈdʒestʃən] 第8级 | |
n.阻塞,消化不良 | |
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19 toll [təʊl] 第7级 | |
n.过路(桥)费;损失,伤亡人数;v.敲(钟) | |
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20 immunity [ɪˈmju:nəti] 第9级 | |
n.优惠;免除;豁免,豁免权 | |
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