轻松背单词新浪微博 轻松背单词腾讯微博
当前位置:首页 -> 11级英语阅读 - > 小米在印度打开局面
添加时间:2017-01-09 11:40:46 浏览次数: 作者:未知
  • Xiaomi, the Chinese smartphone maker1, said that its revenues in India had exceeded $1bn last year as it looks abroad for growth amid continuing competitive pressures at home.


    Chinese-owned technology companies have so far led the smartphone market in India. The subcontinent is seen as the next big untapped market for mobile makers2 at a time when growth has begun to flag elsewhere.


    Sales of Xiaomi’s smartphones in the country more than doubled from 3m to about 6.5m, Shou Zi Chew, its chief financial officer, told the Financial Times in an interview.

    小米首席财务官周受资(Shou Zi Chew)在接受采访时告诉英国《金融时报》,小米智能手机在印度的销量从300万部增长至650万部左右,增加了一倍以上。

    “What this [$1bn] milestone3 shows is we have successfully stepped out of China into the global arena,” he said at the Consumer Electronics Show in Las Vegas, where Xiaomi is exhibiting for the first time.


    “2016 was a watershed4 year for us as we truly became an international company.”


    Xiaomi is among the top three smartphone companies by sales in India, alongside Huawei and Lenovo’s Motorola.


    To achieve that in just a couple of years, Xiaomi “replicated5 our Chinese strategy” of focusing on online sales and an ecosystem6 of companion products, championed by a passionate7 community of what it calls “Mi fans” instead of traditional advertising8, Mr Chew said.


    However, after a period of breakneck growth leading up to 2015, Xiaomi has struggled to maintain momentum9 in China in the past two years, losing its position at the top of the world’s largest mobile market to local rivals such as Oppo and Vivo.


    Mr Chew would not say whether Xiaomi’s global sales grew last year, after it missed its revenue targets in 2015.


    “The company has grown in a way we wanted it to grow . . . where we want it to grow,” he said. Instead of prioritising growth or market share gains at any cost, Xiaomi has focused on increasing efficiencies in its online sales and distribution and developing its “ecosystem” of companion Mi products.


    These range from internet-connected air purifiers and rice cookers to its wildly popular Mi Band fitness tracker, which has sold more than 23m units.


    Xiaomi focuses on smartphones, TV sets, wireless10 routers and laptops, while it has invested in or supported 77 start-ups which together have sold more than 50m connected devices that tie into its central Mi Home app. A handful of these Mi ecosystem companies have exceeded Rmb1bn in sales, he said.

    周受资表示,小米聚焦于智能手机、电视机、无线路由器和笔记本电脑。同时,该公司已对77家初创企业投入资金或予以支持。把这些都加起来,被捆绑至小米智能家庭(Mi Home)核心应用的可联网设备销量已超过5000万部。他说,有几家此类小米生态系统企业的销售额已超过10亿元人民币。

    Many of those companion devices are on show at CES, where Xiaomi unveiled an ultra-thin TV set.


    After its early success in India, Mr Chew said that Xiaomi was now increasingly confident that it could take its operating model, which he likened to a blend of Japanese homewares brand Muji and US discount retailer11 Costco for its combination of affordable12 quality and ultra efficiency, to other countries, including “the key big emerging market countries, Europe and the US”.


    “The US is an important market for us,” he said. “We want to enter in the right way.”


    So far, Chinese handset makers have largely struggled to gain meaningful distribution and sales in the US, where Apple and Samsung dominate.


    Mr Chew joined Xiaomi in mid-2015 from Yuri Milner’s DST Global, a significant investor13 in the seven-year-old Chinese company.

    周受资是在2015年中从尤里•米尔纳(Yuri Milner)的DST全球(DST Global)跳槽到小米的。DST全球是成立七年的小米公司的一个主要投资方。

    Xiaomi raised $1.1bn at a valuation of $45bn in late 2014, making it one of the world’s most valuable private tech companies.


    At the end of 2015, as sales began to wane14 in China, Xiaomi determined15 that “blind growth is dangerous”, he said. “We will always pursue the highest quality, the most cost efficient channels and return the cost savings16 to consumers. That is the way we have chosen to grow in 2016.”


    Despite not raising new capital for more than two years, Mr Chew said “we don’t need to” raise more funds. “There is no reason to believe we are not profitable,” he said.


     11级    双语 


    1 maker [ˈmeɪkə(r)] DALxN   第8级
    • He is a trouble maker. You must be distant with him. 他是个捣蛋鬼,你不要跟他在一起。
    • A cabinet maker must be a master craftsman. 家具木工必须是技艺高超的手艺人。
    2 makers [] 22a4efff03ac42c1785d09a48313d352   第8级
    • The makers of the product assured us that there had been no sacrifice of quality. 这一产品的制造商向我们保证说他们没有牺牲质量。
    • The makers are about to launch out a new product. 制造商们马上要生产一种新产品。 来自《简明英汉词典》
    3 milestone [ˈmaɪlstəʊn] c78zM   第9级
    • The film proved to be a milestone in the history of cinema. 事实证明这部影片是电影史上的一个里程碑。
    • I think this is a very important milestone in the relations between our two countries. 我认为这是我们两国关系中一个十分重要的里程碑。
    4 watershed [ˈwɔ:təʃed] jgQwo   第10级
    • Our marriage was at a watershed. 我们的婚姻到了一个转折关头。
    • It forms the watershed between the two rivers. 它成了两条河流的分水岭。
    5 replicated [ˈreplɪˌkeɪtid] 08069c56938bbf6ddcc01ee2fd848af5   第9级
    复制( replicate的过去式和过去分词 ); 重复; 再造; 再生
    • Later outplant the seedlings in a replicated permanent test plantation. 以后苗木出圃栽植成重复的永久性试验林。
    • The phage has replicated and the donor cells have lysed. 噬菌体已复制和给体细胞已发生裂解。
    6 ecosystem [ˈi:kəʊsɪstəm] Wq4xz   第8级
    • This destroyed the ecosystem of the island. 这样破坏了岛上的生态系统。
    • We all have an interest in maintaining the integrity of the ecosystem. 维持生态系统的完整是我们共同的利益。
    7 passionate [ˈpæʃənət] rLDxd   第8级
    • He is said to be the most passionate man. 据说他是最有激情的人。
    • He is very passionate about the project. 他对那个项目非常热心。
    8 advertising [ˈædvətaɪzɪŋ] 1zjzi3   第7级
    n.广告业;广告活动 adj.广告的;广告业务的
    • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
    • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
    9 momentum [məˈmentəm] DjZy8   第7级
    • We exploit the energy and momentum conservation laws in this way. 我们就是这样利用能量和动量守恒定律的。
    • The law of momentum conservation could supplant Newton's third law. 动量守恒定律可以取代牛顿第三定律。
    10 wireless [ˈwaɪələs] Rfwww   第7级
    • There are a lot of wireless links in a radio. 收音机里有许多无线电线路。
    • Wireless messages tell us that the ship was sinking. 无线电报告知我们那艘船正在下沉。
    11 retailer [ˈri:teɪlə(r)] QjjzzO   第7级
    • What are the retailer requirements? 零售商会有哪些要求呢?
    • The retailer has assembled a team in Shanghai to examine the question. 这家零售商在上海组建了一支团队研究这个问题。
    12 affordable [ə'fɔ:dəbl] kz6zfq   第8级
    • The rent for the four-roomed house is affordable. 四居室房屋的房租付得起。
    • There are few affordable apartments in big cities. 在大城市中没有几所公寓是便宜的。
    13 investor [ɪnˈvestə(r)] aq4zNm   第8级
    • My nephew is a cautious investor. 我侄子是个小心谨慎的投资者。
    • The investor believes that his investment will pay off handsomely soon. 这个投资者相信他的投资不久会有相当大的收益。
    14 wane [weɪn] bpRyR   第8级
    • The moon is on the wane. 月亮渐亏。
    • Her enthusiasm for him was beginning to wane. 她对他的热情在开始减退。
    15 determined [dɪˈtɜ:mɪnd] duszmP   第7级
    • I have determined on going to Tibet after graduation. 我已决定毕业后去西藏。
    • He determined to view the rooms behind the office. 他决定查看一下办公室后面的房间。
    16 savings ['seɪvɪŋz] ZjbzGu   第8级
    • I can't afford the vacation, for it would eat up my savings. 我度不起假,那样会把我的积蓄用光的。
    • By this time he had used up all his savings. 到这时,他的存款已全部用完。

    文章评论 共有评论 0查看全部