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添加时间:2018-01-10 20:25:19 浏览次数: 作者:未知
  • Taylor Swift is on track to chart one of the highest-grossing tours of all time, with projections1 that she could sell $450 million worth of tickets on her Reputation stadium tour which kicks off this summer.


    Swift is using a strategy deployed2 by Jay-Z and bands like The Rolling Stones -- price tickets high and have seats available on the primary market up until the day of show.


    That means few, if any, early sellouts but huge revenues, as tickets, especially premium3 seats, are marked up much higher than previous tours.


    In markets like Los Angeles, Swift has sold 110,000 tickets for her May 18 and 19 concerts at the Rose Bowl, an increase of 36 percent over her 2015 visit, where she performed six shows at Staples4 Center for 81,000 fans. Thousands of tickets for both Rose Bowl concerts are still available and promoter Louis Messina told Billboard5 in December he was confident every show on the tour would sell out over the next five months.

    在洛杉矶,泰勒5月18.19日两天在玫瑰碗演唱会门票已经卖出了11万张,比2015年增长了36%,那时她在斯台普斯球场的演唱会到场的粉丝只有8.1万。如今玫瑰碗的演唱会门票还有上千张待售,该活动的筹办人Louis Messina12月接受Billboard 采访时说,今年的每场演唱会门票在5个月后都会脱销,她对此很是笃定。

    The idea is to charge what people end up eventually paying for the ticket on the secondary market, capturing the revenue for the artist and making it more difficult for scalpers to flip6 the tickets on the secondary. While the practice does shift spending toward the artist, several ticketing professionals say they are concerned about how Swift’s high ticket prices will affect consumers.


    At Houston's NRG Stadium, where Swift plays Sept. 29, the cheapest tickets are $160 apiece, with some seats listed high up in the rafters selling for $230, meaning a young fan would have to pay between $400-$500 for a pair of tickets to her show.


    "Whenever I see an upper deck ticket priced above $200 for a football stadium tour I have a hard time imagining that fan will leave the show thinking they got their money's worth,” says Patrick Ryan, co-founder of ticketing and distribution company Eventellect. "Regardless of whether they bought that ticket on the primary or secondary market, $200 is a lot to spend on a seat literally7 in the rafters.”

    Patrick Ryan是票务发行公司的Eventellect的联合创始人,他说:“在体育馆的房梁上看演唱会都要花200美元,我很难想象歌迷们是怎样的体验,他们是否会觉得这钱花的值?不管是在主要市场还是次级市场,花200美元在房梁上看演出都有点不值。”

    While Ryan says he believes it is "good that the artist is taking a harder look at the ticket prices and isn't focused on getting an immediate8 sellout,” he said the consequences of high ticket prices could mean fans "go to fewer sporting events and other concerts during that same time frame.”


    "Overall, it's good and smart for Taylor to price her tickets higher,” he says, "but it could cannibalize other games or shows, because for most consumers, they don’t have an endless budget.”


     9级    英语新闻 


    1 projections [prəd'ʒekʃnz] 7275a1e8ba6325ecfc03ebb61a4b9192   第8级
    预测( projection的名词复数 ); 投影; 投掷; 突起物
    • Their sales projections are a total thumbsuck. 他们的销售量预测纯属估计。
    • The council has revised its projections of funding requirements upwards. 地方议会调高了对资金需求的预测。
    2 deployed [diˈplɔid] 4ceaf19fb3d0a70e329fcd3777bb05ea   第8级
    (尤指军事行动)使展开( deploy的过去式和过去分词 ); 施展; 部署; 有效地利用
    • Tanks have been deployed all along the front line. 沿整个前线已部署了坦克。
    • The artillery was deployed to bear on the fort. 火炮是对着那个碉堡部署的。
    3 premium [ˈpri:miəm] EPSxX   第7级
    • You have to pay a premium for express delivery. 寄快递你得付额外费用。
    • Fresh water was at a premium after the reservoir was contaminated. 在水库被污染之后,清水便因稀而贵了。
    4 staples [ˈsteiplz] a4d18fc84a927940d1294e253001ce3d   第7级
    n.(某国的)主要产品( staple的名词复数 );钉书钉;U 形钉;主要部份v.用钉书钉钉住( staple的第三人称单数 )
    • The anvil onto which the staples are pressed was not assemble correctly. 订书机上的铁砧安装错位。 来自辞典例句
    • I'm trying to make an analysis of the staples of his talk. 我在试行分析他的谈话的要旨。 来自辞典例句
    5 billboard [ˈbɪlbɔ:d] Ttrzj   第8级
    • He ploughed his energies into his father's billboard business. 他把精力投入到父亲的广告牌业务中。
    • Billboard spreads will be simpler and more eye-catching. 广告牌广告会比较简单且更引人注目。
    6 flip [flɪp] Vjwx6   第7级
    • I had a quick flip through the book and it looked very interesting. 我很快翻阅了一下那本书,看来似乎很有趣。
    • Let's flip a coin to see who pays the bill. 咱们来抛硬币决定谁付钱。
    7 literally [ˈlɪtərəli] 28Wzv   第7级
    • He translated the passage literally. 他逐字逐句地翻译这段文字。
    • Sometimes she would not sit down till she was literally faint. 有时候,她不走到真正要昏厥了,决不肯坐下来。
    8 immediate [ɪˈmi:diət] aapxh   第7级
    • His immediate neighbours felt it their duty to call. 他的近邻认为他们有责任去拜访。
    • We declared ourselves for the immediate convocation of the meeting. 我们主张立即召开这个会议。

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