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H&M利润竟然大幅度下降,这是什么情况?
添加时间:2018-10-10 08:58:06 浏览次数: 作者:未知
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  • H&M's profits fell 20 per cent in the third quarter of 2018, despite the Swedish brand recording1 a 9 per cent increase in sales, helped by a 32 per cent rise in online sales.

    2018年的第三季度,H&M的利润下降了20%,尽管这个瑞典品牌对应的销售额上涨了9%,部分也归功于网店销售收入增长32%。

    H&M has invested heavily in making its online and in-store offerings more seamless, in an effort to compete with online retailers2 likeAsos and Zaland.

    H&M为了让网店和实体店的服务无缝对接掷下了重金,此举是为了和其对手Asos和Zaland竞争。

    The group has seen profits shrink and struggled to shift stock in recent years due to competition from both those brands, as well as high-street rivals such as Primark.

    为了和这些品牌,其中也包括像Primark这样的高街品牌,H&M近几年利润缩减,在库存方面也非常堪忧。

    However, the company reassured3 investors4 on Thursday that it would not need to cut costs to move unsold clothing in spite of the quarterly dip in profit.

    不过在周四的时候,该公司向投资商保证,虽然利润的下降,但并不会通清理没有卖掉的衣服来缩减成本。

    The fashion company's CEO, Karl-Johan Persson, said: “The rapid changes in the fashion industry are continuing and the H&M group is in an exciting transitional period.

    这个时尚公司的首席执行官Karl-Johan Persson说:“这个行业正在持续快速地发生着变化,我们公司正在经历着激动人心的转型阶段。”

    Our transformation5 work has contributed to a gradual improvement in sales development with increased market share in most markets during the third quarter, particularly in Germany, Sweden, Eastern Europe, Russia and China.

    我们的转型会慢慢地在销售方面看到成效,在第三季度我们的在大部分的市场上都是增长态势,尤其在德国、瑞典、东欧、俄罗斯和中国。

    “In the US, France, Italy and Belgium, however, store sales were negatively impacted by the problems that arose when we introduced new logistics systems in these markets.

    在美国、法国、意大利、比利时的负面影响主要是因为我们的在这些市场上引进的新的物流系统所导致。

    The new logistics systems are an essential part of our work to make our supply chain faster, more flexible and more efficient, and to continue the integration6 of stores and online.”

    新的物流体系,对我们供应链的迅速,灵活,有效,和逐步将实体店和网店的整合有着重要的意义。

    As of May this year, H&M had 4,801 stores in 69 countries and is looking to expand its reach even further.

    到今年的五月,该公司在69个国家一共有4801家店,而且还在持续扩张。

     9级    双语 


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    1 recording [rɪˈkɔ:dɪŋ] UktzJj   第8级
    n.录音,记录
    参考例句:
    • How long will the recording of the song take? 录下这首歌得花多少时间?
    • I want to play you a recording of the rehearsal. 我想给你放一下彩排的录像。
    2 retailers ['ri:teɪləz] 08ff8df43efeef1abfd3410ef6661c95   第7级
    零售商,零售店( retailer的名词复数 )
    参考例句:
    • High street retailers reported a marked increase in sales before Christmas. 商业街的零售商报告说圣诞节前销售量显著提高。
    • Retailers have a statutory duty to provide goods suitable for their purpose. 零售商有为他们提供符合要求的货品的法定义务。
    3 reassured [,ri:ə'ʃuəd] ff7466d942d18e727fb4d5473e62a235   第7级
    adj.使消除疑虑的;使放心的v.再保证,恢复信心( reassure的过去式和过去分词)
    参考例句:
    • The captain's confidence during the storm reassured the passengers. 在风暴中船长的信念使旅客们恢复了信心。 来自《现代英汉综合大词典》
    • The doctor reassured the old lady. 医生叫那位老妇人放心。 来自《简明英汉词典》
    4 investors [ɪn'vestəz] dffc64354445b947454450e472276b99   第8级
    n.投资者,出资者( investor的名词复数 )
    参考例句:
    • a con man who bilked investors out of millions of dollars 诈取投资者几百万元的骗子
    • a cash bonanza for investors 投资者的赚钱机会
    5 transformation [ˌtrænsfəˈmeɪʃn] SnFwO   第7级
    n.变化;改造;转变
    参考例句:
    • Going to college brought about a dramatic transformation in her outlook. 上大学使她的观念发生了巨大的变化。
    • He was struggling to make the transformation from single man to responsible husband. 他正在努力使自己由单身汉变为可靠的丈夫。
    6 integration [ˌɪntɪˈgreɪʃn] G5Pxk   第9级
    n.一体化,联合,结合
    参考例句:
    • We are working to bring about closer political integration in the EU. 我们正在努力实现欧盟內部更加紧密的政治一体化。
    • This was the greatest event in the annals of European integration. 这是欧洲统一史上最重大的事件。

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