A friendship founded on business is better than business founded on friendship. (John Davision Rockefeller, American businessman)建立在商务基础上的友谊胜过建立在友谊基础上的商务。——美国实业家 洛克菲勒 J. D.

Advertising¹ may be described as the science of arresting human in-telligence long enough to get money from it. (Leacock Stephen, Canadian economist)广告可被视为一种长久蒙蔽人类智慧以期从中赚钱的技巧。——加拿大经济学家 斯蒂芬 L.

All progress is based upon a universal innate² desire on the part of every organism to live beyond its income. (Samuel Butler, British writer)世人莫不怀着一种与生俱来的欲望，要把支出超过收入，此乃一切进步的动力。——英国作家 勃特勒. S.

Avarice³ , the apur of industry. (David Hume, Bdritish Philosopher)贪婪是工业的兴奋剂。——英国哲学家 休谟 D.

Business? That's very simple---- it's other people's money. (Alexandre Dumas, French novelist)做生意吗？那太简单了——叫别人掏钱包。——法国小说家 小仲马 A.

Business underlies⁴ everything in our national life, including our spiritual life, Witness the fact that in the Lord's prayer the first petition is for daily bread, No one can worship God or love his neighbor on an empty stoach. (Woodrow Wilson, American President)生活包括精神生活的基础。不容置疑的事实是，在主祷文中向上帝祈求的第一件事是让我们天天有面包。没有人能饿着肚子敬奉上帝或热爱他的邻居。——美国总统 威尔逊 W.

Did you ever expect a corporation to have a conscience, when it has no soul to damned, and no body to be kicked? (Edward Thurlow, British Lawyer)公司既没有灵魂可以被诅咒，又没有躯体可以被踢翻，难道你指望它有什么良心吗？——英国律师 瑟洛杉矶 E.

Economy the poor man's mints; extravagance the rich man's pitfall⁵. (Martin Tupper, American economist)节约是穷人的造币厂，浪费是富人的陷阱。——美国经济学家 塔珀 M.

For years I thought what was good for our country was good for General Motors, and vice⁶ versa. (Charles E. Wilison, American president of GM)多少年业，我始终认为对国家有利的事对我们通用汽车公司也有利，反之亦然。——美国通用汽车公司总裁 威尔逊 C. E.

Good times, bad times, there will always be advertising, In good times people want advertising; in bad times they have to. (Bruce Barton, British economist)管是繁荣时期还是萧条时期，广告总会存在。繁荣时，人们想做广告；萧条时，人们不得不做广告。——英国经济学家 巴顿 B.

Here's the rule for bargains "Do other men, for they would do you." That's the true precept⁷. (Charles Dickens, British novelist)这里有一条交易法则：“欺骗他人，因为他们也欺骗你。”这是真正的经商之道。——英国小说家 狄更斯 C.

If Enterprise is afoot, wealth accumulates whatever may be happening to Thrift⁸; and if Enterprise is asleep, wealth decays, whatever Thrift may be doing. (John Maynard Keynes, British economist)如果企业在进展，不论节俭不节俭，财富也在衰落。——英国经济学家 凯恩斯 J. M.

Literature flourishes best when it is half a trade and half an art. (Wiliam Rplph lnge, Birtish writer and churchman)当文学一半成为贸易，一半成为艺术时，那是它最繁荣的时期。——英国作家和牧师 英奇 W. R.

Men trifle with their business and their politics, but they never trifle with their games. (George Burnard Shaw, British dramatist)男人拿生意和政治当儿戏，可是他们玩起来却从不当儿戏。——英国剧作家 肖伯纳 G.

Necessity never makes a good bagain. (Benjamin Franklim, American Pesident)急需难买便宜货。——美国总统 富兰克林 B.

The best cure for the national economy would beeconomy. (Ashoey Cooper, British novelist)拯救国家经济的最好办法就是节约。——英国小说家 库珀 A.

The trouble with the profit system has always been that is was highly unprofitable to most people. (E.B.White, American writer)利润制度的最大弊端始终是绝大多数的人是绝对无利可图的。——美国作家 怀特 E. B.

There can be no economy where there is no efficiency. (Disraeli, British statesman)没有效率就没有经济。——英国政治家 狄斯雷利The consumer isn't a moron⁹; she is your wife. You insult her in-telligence if you assume that a mere¹⁰ slogan and a few vapid¹¹ adjectives will persuade her to buy anything. (Davik Ogilvy, American advertisement manager)消费者不是傻瓜；她是你的妻子。如果你认为仅凭一句口号，几个干巴巴的形容词就能诱使她掏腰包购买任何东西的话，那么你就亵渎了她的智慧。——美国广告经营者 奥格尔维 D.

There is no resting place for an enterprise in a competitive economy. (Alfred P.Sloan, American businessman)在竞争的经济中，没有企业休息的地方。——美国实业家 斯隆 A. D.

When you are skinning your customers , you should leave some skin on to grow so that you can skin them again. (Nikita Khrushchev, Statsman of the former Soviet¹² Union)如果你要剥客户的皮，你应当给他们留点皮，别剥光，让它长新皮，这样你下次还可以继续剥他们的皮。——前苏联政治家 赫鲁晓夫 N.】